Hisense 85UR9S Review: A Big-Screen Contender

by Chief Editor

RGB-miniled technology is shifting from niche, ultra-large displays to mainstream screen sizes, offering a balance between high brightness and energy efficiency. While manufacturers like Hisense and Samsung are deploying these panels to combat screen glare in bright rooms, users must weigh the benefits of matte finishes against lingering issues like blooming and software-based advertising.

Why is RGB-miniled technology moving to smaller sizes?

Historically, RGB-miniled televisions were restricted to massive, luxury-tier displays, such as the 115-inch Samsung 115MR95F or the 100-inch Hisense 100UXQ. According to recent market releases, manufacturers have begun integrating this technology into 65-inch, 75-inch, and 85-inch models. This transition makes the hardware more accessible, though it involves trade-offs. Hisense, for instance, reduced the number of local dimming zones in its new UR9S series to approximately 1,000, compared to the 3,500 zones found in its larger, premium predecessors. This reduction in density is a primary factor in lowering the entry price point to around 2,000 euros for a 65-inch model.

How do matte screens affect display contrast?

The shift toward matte-finish panels is a direct response to the demand for televisions that function well in sun-drenched living rooms. By diffusing ambient light, these screens prevent the sharp, distracting reflections common on glossy displays. However, testing by the editorial team at Tweakers reveals that this comes at a cost. When light hits a matte screen, it is spread across the surface, which can cause black elements to appear dark gray, effectively lowering the perceived contrast in bright environments.

A comparison of current flagship displays shows distinct approaches to this challenge:

  • Hisense UR9S: Offers a balance by spreading light less aggressively than competitors, maintaining better contrast in extremely bright, direct-light scenarios.
  • Samsung S99H & Sony Bravia 9 II: Utilize advanced anti-reflective coatings that prioritize sharper image clarity, though they may appear flatter than the Hisense when subjected to direct, harsh light sources.

Did you know? RGB-miniled TVs use three distinct LEDs (red, green, and blue) for every pixel zone, unlike standard QD-miniled displays that rely on a blue LED and a quantum dot filter. This design theoretically allows for a wider color gamut, reaching up to 92 percent of the Rec.2020 color space.

What are the limitations of current smart TV operating systems?

Smart platforms, such as Hisense’s Vidaa OS, are increasingly integrating advertising directly into the home screen interface. Despite improvements in app availability, including the recent addition of Spotify, users still face gaps in local content. According to Hisense, the company is working to add regional providers like Ziggo and Telenet later this year.

Hisense UR9: The First RGB TV Test — Official Review

The presence of non-contextual advertising—such as promotions for travel sites or watch brands—remains a point of contention for consumers purchasing high-end hardware. As the industry moves toward platforms like the upcoming "Home OS," the integration of these ad-supported models suggests a broader trend where hardware manufacturers seek to offset production costs through platform revenue.

Pro Tip: Optimizing for Gaming

If you are using a modern RGB-miniled TV for gaming, prioritize the use of the DisplayPort 2.1 connection over HDMI where available. The Hisense UR9S, for example, features a dedicated USB-C/DisplayPort input that supports 4K at 180Hz. This setup allows for higher refresh rates on PC hardware compared to the 144Hz or 165Hz limits found on many standard television models.

Pro Tip: Optimizing for Gaming

Frequently Asked Questions

Does RGB-miniled eliminate the "blooming" effect?
No. While RGB-miniled displays offer precise control, blooming remains visible in dark rooms, especially when bright objects are displayed against a black background.

Are these TVs suitable for dark room viewing?
While they offer high brightness, they do not match the true "infinite" black levels of OLED technology. In dark rooms, blooming and elevated black levels are more noticeable than on OLED screens.

Why does the TV display HDR content brighter than intended?
Internal testing shows that models like the UR9S often track above the standard EOTF (Electro-Optical Transfer Function) curve. This results in a brighter image than the director’s intent, which can be useful in bright rooms but may require manual tone-mapping adjustments in a darkened environment.


Are you considering an upgrade to an RGB-miniled display for your home theater, or do you prefer the contrast of OLED? Share your thoughts in the comments below, or subscribe to our newsletter for the latest display technology benchmarks.

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