Rainy Days & Rising Bookings: How Ireland’s Weather is Shaping Travel Trends in 2026
As Ireland experiences a particularly wet start to 2026, a surprising trend is emerging: holiday bookings are on the rise. Travel Counsellors Ireland reports a 13% increase in sales over the same period last year, suggesting that gloomy weather is driving people to seek sunshine, and escape.
The Weather Effect: A Need for Sunshine
According to Cathy Burke, Managing Director of Travel Counsellors Ireland, the desire for brighter days is a significant factor. “Everybody’s just so miserable looking out the window, you can’t even go for a walk,” she explains. “All they want is sunshine and something to gaze forward to, so I do believe the weather’s having a big impact.” Whereas the timing coincides with post-January paydays, the underlying sentiment points to a strong need for a getaway.
Cruise Travel Soars in Popularity
Cruises are experiencing a boom, emerging as one of the strongest growth areas for 2026. Ocean cruise bookings with Travel Counsellors are up 20% year-on-year, while river cruising has seen an even more dramatic increase of 60%. This growth is fueled by value for money, all-inclusive packages, and attractive early-booking offers, particularly for families and solo travelers.
River cruising offers a more intimate experience, typically accommodating fewer than 200 passengers compared to the 3,000+ on ocean liners. Burke highlights the relaxed pace and accessibility of river cruises, allowing passengers to easily explore towns and enjoy activities like bicycle tours.
Top Destinations for Irish Travelers
While the US saw a 10% decrease in bookings in January, it remains a top three destination, with late bookings showing an upward trend. Currently, cruises, Spain (including the Canary Islands), and the US (Orlando, Nevada, Nashville, and California) are the most popular summer choices. For winter getaways, the UAE, Vietnam, and Japan are leading the way.
Destinations like Norway are also gaining traction, with trips up 50% due to increased flight capacity and the appeal of cruises through the dramatic fjords. This reflects a growing interest in slower-paced travel experiences.
The Rise of ‘Coolcations’ and Shoulder Season Travel
A new trend, dubbed ‘coolcations,’ is gaining momentum, with travelers opting to avoid the intense heat of Southern Europe during July and August. This shift is driving demand for destinations like Denmark and Norway, supported by increased direct flights and diverse activities.
Travelers are also booking earlier and choosing shoulder seasons to avoid peak prices driven by school holidays. Data from Travel Counsellors shows more bookings for June than August, indicating a strategic approach to travel planning.
US Travel Remains Resilient Despite Concerns
Despite geopolitical uncertainty, interest in travel to the US remains strong. According to an Aer Lingus survey, one in three Irish respondents (34%) are planning a trip to the US, Canada, or Mexico in 2026, with another 22% considering it.
Mary McKenna, founder of Tour America, notes that concerns about US immigration policies and tariffs haven’t significantly deterred Irish holidaymakers. A favorable exchange rate – with €1 currently getting around $1.18 to $1.20 – is a key driver, offering better value for hotels and other expenses.
McKenna also points to reduced prices on flights from the US, as airlines have empty seats due to decreased American travel to Europe. While temporary dips in bookings have occurred in response to news events, such as concerns about ICE detentions, they typically rebound quickly.
Value and Flexibility: Key Drivers for 2026
The overall trend suggests that Irish travelers are prioritizing value, flexibility, and experiences. The combination of a desire for sunshine, attractive cruise deals, and a favorable exchange rate for US travel is shaping the landscape of Irish tourism in 2026.
FAQ
Q: What is driving the increase in cruise bookings?
A: Value for money, all-inclusive benefits, and early-booking offers are key factors driving the surge in cruise popularity.
Q: Is the weather really impacting travel decisions?
A: Travel Counsellors Ireland believes the gloomy weather is a significant contributor to the increase in holiday bookings, as people seek sunshine and something to look forward to.
Q: Are US travel concerns affecting bookings?
A: While some concerns exist, travel to the US remains resilient, supported by a favorable exchange rate and competitive pricing.
Q: What are ‘coolcations’?
A: ‘Coolcations’ refer to the trend of avoiding the intense heat of Southern Europe during July and August, opting for cooler destinations like Denmark and Norway.
