Apple will release the iPhone 18 Pro and Pro Max on Friday, Sept. 18, with preorders opening Saturday, Sept. 12. The company also announced its first foldable device, the iPhone Duo, which is scheduled for a later preorder date of Friday, Oct. 16, and a retail launch on Friday, Oct. 23, Mashable reported.
Preorder dates for iPhone 18 Pro and Pro Max
Customers looking to secure the latest standard flagship models can begin placing orders on Saturday, Sept. 12. According to Mashable, these devices are slated to hit shelves on Friday, Sept. 18. Retailers and carriers including the Apple Store, Best Buy, AT&T, Verizon, and T-Mobile will carry the new hardware. The iPhone 18 Pro starts at $1,199, while the Pro Max model begins at $1,299. Both handsets are available in four colors: burgundy, glacier, silver, and black.
Foldable iPhone Duo availability
The iPhone Duo represents Apple’s entry into the foldable smartphone market. Preorders for this device start Friday, Oct. 16, followed by a store release on Friday, Oct. 23. Like the standard Pro models, the Duo will be available through the Apple Store, Best Buy, and major wireless carriers. Pricing for the foldable unit is set at $1,999 for the 256GB base model, scaling up to $3,199 for the 2TB version. It will be sold in two color options: star white and night sky.
Lease options for new iPhone models
Apple has introduced a leasing program for the iPhone 18 Pro and the iPhone Duo. This model functions similarly to a vehicle lease, where the user pays a monthly fee to utilize the device rather than owning it outright. These 24-month agreements allow users to upgrade their hardware at any point during the term. Monthly lease payments start at $34.99 for the iPhone 18 Pro and $57.99 for the iPhone Duo. Traditional purchase methods, such as paying in full or utilizing carrier-specific monthly payment plans, remain available.
Frequently asked questions about the new lineup
When will the base model iPhone 18 be released? The base model iPhone 18 was not part of the September event. Current reports suggest it is slated for a release in the spring of 2027.
Where can I purchase these devices? All new models, including the iPhone Duo and the 18 Pro series, will be available through the Apple Store, Best Buy, and major carriers including AT&T, Verizon, and T-Mobile.
Does the leasing program provide ownership of the phone? No, the new leasing program functions like a car lease. Users pay a monthly fee to use the device for 24 months, which includes the option to upgrade, but they do not technically own the hardware.
***
Did you know? The iPhone 18 Pro and Pro Max introduce a new burgundy color option to the Apple lineup, alongside glacier, silver, and black.
Worth a look