The annual Made by Google hardware showcase is set for August 12, bringing the official reveal of the next-generation Pixel 11 lineup, the Pixel Watch 5, and an expected Bluetooth tracking device called the Pixel Tag, according to reporting by Tom’s Guide and Yahoo Tech.
How to Watch the Made by Google Livestream
According to Tom’s Guide and Yahoo Tech, the entire hardware event will be livestreamed globally on YouTube via the official Made by Google account. The broadcast originates from New York and begins on August 12 at 6 p.m. ET, 3 p.m. PT, or 11 p.m. BST.
Viewers can watch the stream directly on YouTube or through embedded video players on participating tech coverage sites. Yahoo Tech notes that the official YouTube stream includes a notification alert feature that sends a push reminder prior to the broadcast. Trevor Noah is slated to host the showcase alongside celebrity guest appearances, shifting away from last year’s Jimmy Fallon-hosted format, per Tom’s Guide.
What to Expect from the Pixel 11 Series
Google’s upcoming hardware schedule centers on a four-device smartphone family known as the Pixel 11 series, according to Tom’s Guide and Yahoo Tech. The lineup features the standard Pixel 11, the Pixel 11 Pro, the larger Pixel 11 Pro XL, and the foldable Pixel 11 Pro Fold.
Industry leaks cited by Tom’s Guide indicate that the new phones will focus on iterative hardware updates rather than radical redesigns. Anticipated upgrades include improved camera hardware, faster internal processors, and expanded exclusive AI software capabilities. Furthermore, base storage configurations are expected to start at 256GB across all models, though this capacity bump will likely drive up retail prices. A hardware addition called Pixel Glow or HiLight introduces an RGB LED array on the back panel designed to function as a visual notification alert.
Pixel Watch 5 and Pixel Tag Accessories
Alongside the flagship smartphones, Google prepares to launch the Pixel Watch 5, which Tom’s Guide reports will feature increased RAM and storage capacity alongside new health-tracking sensors, while retaining a familiar physical design.
The event may also introduce the Pixel Tag, an oval-shaped Bluetooth tracker. According to design leaks detailed by Tom’s Guide, the accessory is built to integrate directly with Google’s Find Hub network to help users locate personal items like keys and bags.
Google Store Pre-Order Incentives
Ahead of the official unveiling, the official Google Store launched a dedicated landing page offering an exclusive pre-order promotion for users who subscribe to email alerts, according to Tom’s Guide. The offer is restricted to new subscribers.
Fine print on the store page states that promotional codes apply to the redemption of one discounted Pixel 11 series phone per eligible account. Tom’s Guide notes that while the exact discount amount remains unspecified, the promotion operates on a first-come, first-served basis while supplies last, expiring just before midnight on September 1.
Pro Tip: Set a notification alert directly on the official Made by Google YouTube livestream page to ensure you receive a push reminder before the broadcast kicks off at 6 p.m. ET on August 12.
Frequently Asked Questions
When is the Made by Google event?
The event takes place on August 12, starting at 6 p.m. ET / 3 p.m. PT / 11 p.m. BST, according to Tom’s Guide and Yahoo Tech.
Where can I watch the livestream?
You can stream the event live on YouTube via the official Made by Google channel, as reported by Tom’s Guide and Yahoo Tech.
What devices are expected to be announced?
According to Tom’s Guide, Google is expected to reveal the Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL, Pixel 11 Pro Fold, the Pixel Watch 5, and a Bluetooth tracker named the Pixel Tag.
How do I qualify for the Pixel 11 pre-order discount?
Tom’s Guide states that new subscribers who sign up for email alerts on the official Google Store landing page can receive a promotional code for a discount, subject to availability and a September 1 expiry date.
What are you most hoping to see at the Made by Google event? Drop a comment below, and subscribe to our newsletter for real-time updates as the announcements break.
Keep reading