Hülya Avşar has released a new single titled “Kral Olsan,” featuring a music video filmed entirely on a mobile phone. According to reports from Sozcu, the project marks a shift toward “creativity over equipment,” with Avşar serving as director and her daughter, Melike Avşar, handling the camera work in Ayvalık.
Why are celebrities switching to mobile cinematography?
The trend of using smartphones for professional music videos is moving from the fringes to the mainstream. As noted by Sozcu, global stars including Lady Gaga, Selena Gomez, The Weeknd, Olivia Rodrigo, Kanye West, and Chance the Rapper have adopted mobile filming to achieve a more raw, authentic aesthetic.
This shift prioritizes “natural visuals” and a “simple filming language.” By removing the barrier of massive production crews and heavy cinema rigs, artists can capture candid moments that resonate more with audiences on platforms like TikTok and Instagram.
How was “Kral Olsan” produced?
The production of “Kral Olsan” relied on a tight-knit creative circle. The lyrics were written by Sezgi Erciyas, who also co-composed the music alongside Hülya Avşar. The final arrangement was handled by Bahattin Ekici.
The filming process in Ayvalık focused on minimalism. With Melike Avşar operating the phone, the production bypassed traditional cinematography gear, aligning with the current global trend of mobile-first content creation.
Comparing Traditional vs. Mobile Production
| Feature | Traditional Production | Mobile (Avşar Style) |
|---|---|---|
| Equipment | RED/Arri Cameras, Lighting Rigs | Smartphone |
| Crew Size | Large (DP, Gaffer, Grips) | Minimal (Director & Camera) |
| Visual Style | Polished, Cinematic | Natural, Raw, Immediate |
What is the future of “Phone-Filmed” content?
Frequently Asked Questions
Who composed the song “Kral Olsan”?
The music was co-composed by Hülya Avşar and Sezgi Erciyas, with lyrics by Sezgi Erciyas.
Who filmed the music video?
The video was directed by Hülya Avşar and filmed by Melike Avşar using a mobile phone.
Which other artists use mobile filming?
According to the report, global stars like Selena Gomez, Lady Gaga, and The Weeknd have used similar mobile-shot techniques.
What do you think about the shift toward raw, mobile-shot music videos? Does it feel more authentic or just a cost-cutting measure? Let us know in the comments below or subscribe to our newsletter for more industry insights.
