Vilnius-based coffee roastery Huracan Coffee has achieved global recognition, securing the prestigious “World’s Best Roasters” title. The honor was awarded during the Global Coffee Awards, held in March 2026 at the Producer & Roaster Forum (PRF) in El Salvador, an event that attracts thousands of industry professionals.
Global Success and Immediate Demand
The victory in El Salvador has placed Huracan Coffee at the pinnacle of the international roasting community. This recognition triggered immediate commercial interest, specifically from the Taiwanese market, highlighting the global demand for high-end roasted coffee produced in Lithuania.
Strategic Financial Outlook
Despite the international acclaim, the leadership of the company is maintaining a cautious approach toward growth. Vytautas Kratulys, the founder, owner, and manager of the Huracan Coffee chain—operated by UAB „Šviežia kava“—has expressed a lack of interest in new investments.
Kratulys pointed to the narrow margins within the industry, noting that sector profitability does not exceed 2%. He contrasted this with his personal investment performance, stating that his stocks earned 20% last year.
Future Directions
Given the current financial climate described by leadership, the company may prioritize the optimization of existing operations over physical expansion. The brand will leverage its “World’s Best Roasters” status to attract high-value international buyers, similar to the recent transaction with Taiwanese clients, rather than investing in new infrastructure.
Frequently Asked Questions
Which title did Huracan Coffee win?
Huracan Coffee won the “World’s Best Roasters” title at the Global Coffee Awards.
Where and when did the event take place?
The event took place in March 2026 in El Salvador during the Producer & Roaster Forum (PRF).
Why is Vytautas Kratulys avoiding new investments?
He stated that sector profitability does not exceed 2%, which is significantly lower than the 20% return he earned on his stocks last year.
Do you believe global prestige is enough to justify investment in low-profitability sectors?
