Hyundai and FIFA Museum Launch “Legacies of Champions” Fan Experience at Rockefeller Center

by Chief Editor

The FIFA Museum Presented by Hyundai has officially opened at 50 Rockefeller Plaza in New York City, offering a free, immersive look at nearly a century of global football history. Running from June 11 to July 19, 2026, the “Legacies of Champions” exhibition showcases original artifacts, iconic jerseys from all 48 teams competing in the FIFA World Cup 2026™, and the historic Jules Rimet Trophy.

How the “Legacies of Champions” Exhibition Connects Football History to Future Innovation

The exhibition serves as a bridge between the sport’s storied past and its technological future. According to the FIFA Museum and Hyundai Motor Company, the showcase features nearly 100 years of tournament history, tracing the evolution of the game since 1930. By integrating robotics-powered exhibits alongside historical displays, the museum aims to highlight the intersection of athletics and innovation.

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The exhibition includes the original Jules Rimet Trophy, which served as the official prize for the FIFA World Cup™ from 1930 to 1970 and is recognizable by its distinct blue base.

Why the FIFA-Hyundai Partnership Matters for Fan Engagement

The exhibition highlights the 27-year partnership between FIFA and Hyundai. FIFA President Gianni Infantino, alongside Hyundai Executive Vice President Sungwon Jee and Managing Director of the FIFA Museum Marco Fazzone, inaugurated the space on June 8, 2026. The display is part of Hyundai’s “Next Starts Now” global campaign, which emphasizes how digital and mechanical advancements are changing how fans interact with the sport.

Comparing Historical Artifacts and Modern Tech

While the exhibition honors the past, it heavily emphasizes the present and future of the game. The following table contrasts the traditional historical focus with the modern elements introduced at Rockefeller Center:

Comparing Historical Artifacts and Modern Tech
Feature Historical Focus Future-Forward Focus
Core Exhibits Jules Rimet Trophy Robotics-powered displays
Fan Interaction Jersey showcases Immersive storytelling

Frequently Asked Questions

  • Is the exhibition free to attend? Yes, the FIFA Museum Presented by Hyundai is open to the public free of charge, though advance reservations through the official Rockefeller Center website are recommended.
  • When is the exhibition open? The event runs from June 11 to July 19, 2026.
  • Where is it located? It is held at 50 Rockefeller Plaza in New York City.
  • Can I see the 2026 Winner’s Trophy? Yes, the FIFA World Cup 2026™ Winner’s Trophy will be on display on selected days, according to exhibition organizers.
Pro Tip: Check the official Rockefeller Center website frequently for updates on trophy viewing dates, as these are limited to specific days during the exhibition run.

Have you visited the “Legacies of Champions” exhibit yet? Share your favorite piece of football history in the comments below, or visit the official FIFA website to keep up with the latest tournament updates.

FIFA World Football Museum Opens!

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