Inside an iwi’s fast-growing berry enterprise

by Chief Editor

From Strawberries to Sustainable Power: How Māori Tribes are Pioneering a Latest Era of Economic and Environmental Resilience

Just outside Whanganui, a transformation is underway. What was once unproductive land is now a thriving strawberry farm, Harakeke Berries, owned and operated by the Ngā Wairiki and Ngāti Apa iwi. But this isn’t just a story about delicious fruit; it’s a powerful example of how Māori tribes are diversifying their economies, embracing sustainable practices, and positioning themselves at the forefront of New Zealand’s renewable energy future.

Beyond the Berry Patch: A Model for Sustainable Growth

Harakeke Berries, now in its fourth year, harvested 130 tonnes of strawberries last season. The success isn’t simply about increased yields – rising from 240g per plant to 840g – but about a holistic approach to economic development. The operation, supported by funding from the Government’s Provincial Growth Fund, currently spans four hectares of tunnel houses, with plans to expand to six. This “sweet spot,” as described by iwi leaders, represents a balance between commercial viability and environmental responsibility.

The farm utilizes fertigation systems and controlled growing environments to maximize fruit quality. Sustainability is woven into the fabric of the operation, with organic waste from used strawberry growing bags processed in partnership with Māori-owned Rivercity Tree Services. The bags, composed of coconut husk and chip, retain nutrients even after use, closing the loop and minimizing waste.

The Bigger Picture: Green Hydrogen and Long-Term Ownership

While Harakeke Berries demonstrates a commitment to sustainable agriculture, the vision of Ngā Wairiki-Ngāti Apa extends far beyond the farm. The iwi is also backing a 280MW green hydrogen and methanol project, a venture that could significantly contribute to decarbonizing New Zealand’s heavy transport sector. This project, a partnership with Taranaki-based Hiringa Energy, leverages the iwi’s land and wind resources.

According to Group CEO Grant Huwyler, the iwi has been exploring this development for five years. They are also in discussions with a renewables corporate multinational interested in building a wind farm south of Turakina. The potential for renewable energy generation within their rohe – stretching from Omarupapako ki Motukaraka to Otairi – is substantial.

A Shift in Investment Strategy

This move into large-scale clean energy infrastructure represents a deliberate shift away from traditional primary sector investments. It’s a strategic decision driven by a desire for long-term returns, environmental stewardship, and greater iwi ownership. The iwi recognizes the importance of building internal capability, with skilled operators developing within the organization and taking on management and commercial roles.

Four permanent staff manage the site year-round, with numbers lifting to as many as 24 during the peak picking and packing season.

FAQ

Q: What is Harakeke Berries?
A: A strawberry farm owned and operated by the Ngā Wairiki and Ngāti Apa iwi, demonstrating a commitment to sustainable agriculture and economic development.

Q: What is the iwi’s involvement in renewable energy?
A: The iwi is backing a 280MW green hydrogen and methanol project, aiming to contribute to decarbonizing New Zealand’s heavy transport sector.

Q: Where is this development located?
A: The strawberry farm is near Kaitoke, Whanganui, and the green hydrogen project is on the Harakeke block near Whanganui.

Q: What is the long-term vision?
A: To create sustainable cashflow, build internal capability, and achieve long-term iwi ownership in the renewable energy sector.

What do you consider about this innovative approach to economic and environmental sustainability? Share your thoughts in the comments below!

You may also like

Leave a Comment