Apple unveiled its $1,999 foldable iPhone Duo at the Steve Jobs Theater in Cupertino, California, sparking an immediate wave of internet memes and public commentary regarding its high price tag, according to reporting from Reuters and CNET.
iPhone Duo Pricing and Market Realities
Carrying a starting price of $1,999 and climbing past $3,000 for fully upgraded models, the passport-shaped foldable device drew immediate cost comparisons on social media. According to Reuters, one meme compared the steep price of the iPhone Duo to a Royal Enfield Super Meteor motorcycle. CNET reported that other users joked about purchasing alternative electronics, such as a PlayStation 5 and a Switch 2, while still having money left over, or jokingly suggested buying just the left half of the phone until affording the right side.
Industry Reactions and Competitor Responses
The device name also triggered public responses from rival technology companies and brand mascots. According to CNET, Duolingo mascot Duo posted on X expressing concern over brand infringement and joked about reaching out to new Apple CEO John Ternus, while a user suggested the language app rename itself “Foldlingo.” Meanwhile, Samsung Mobile US took a more pointed approach on social media, referencing its own Galaxy Fold launched in 2019 and telling Apple, according to CNET, “Let us know when you’re done reheating our leftovers.” Additional online users noted that other manufacturers like Google, Motorola, Honor, Oppo, and Huawei already occupy the folding phone market.
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Viral Memes and Social Media Reception
Beyond pricing and market timing, the internet focused on design quirks and promotional imagery. Reuters reported that social media users circulated low-tech jokes of taping two phones together to mimic a foldable device, alongside references to pocket-size struggles featuring characters like Freddie from the Nickelodeon show iCarly. CNET highlighted other online jokes, including shark researcher David Shiffman posting an image comparing the device to a “folding phone at home” meme. Additionally, Reuters noted that Apple’s use of an unusually large hand model during the product showcase prompted viral social media jokes labeling the hands as belonging to “aliens.”
Frequently Asked Questions
When does the iPhone Duo hit stores?
According to Reuters, the iPhone Duo is scheduled to hit stores on October 23.

How much does the iPhone Duo cost?
According to CNET, the starting price for the iPhone Duo is $1,999, with fully upgraded versions exceeding $3,000.
Who released the first folding phone before Apple?
According to CNET, Samsung released its first folding phone, the Galaxy Fold, in 2019.
Pro Tip: Keep an eye on ongoing social media reactions and official software updates as launch day approaches to see how early adopters adapt to the new form factor.
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