The Shift Toward Non-Linear Cinematic Timelines
For years, shared cinematic universes have leaned heavily on a strict chronological release schedule to avoid confusing audiences. However, the new DC Universe (DCU), led by James Gunn and Peter Safran, is signaling a pivot toward a more flexible approach to storytelling.
While Gunn previously indicated that most projects would follow a chronological sequence, the upcoming film Clayface breaks this mold. By placing the events of Clayface before Superman, DC Studios is introducing its first film that exists out of chronological order.
This trend suggests a future where studios prioritize the strength of a specific narrative or “pitch” over rigid timeline adherence. In the case of Clayface, the project was greenlit based on a compelling pitch from horror master Mike Flanagan, proving that creative vision can outweigh the require for a linear release.
Genre Experimentation: The Rise of Superhero Horror
The DCU is moving beyond traditional superhero tropes by integrating distinct genres into its main continuity. Clayface, directed by James Watkins, is explicitly described as a horror movie set within Batman’s world.
This hybrid approach allows studios to attract different demographics—such as horror enthusiasts—while expanding the emotional range of their established characters. Instead of a standard action-adventure, the story focuses on Matt Hagen, played by Tom Rhys Harries, and his transformation into a shape-shifting villain.
By leveraging the expertise of directors known for suspense and horror, the DCU can explore the darker, more psychological corners of its universe without needing to rely on “Elseworlds” labels, as Gunn has confirmed Clayface is part of the main DCU timeline.
Cross-Media Continuity: From Streaming to the Massive Screen
The integration of streaming series and feature films is becoming a cornerstone of modern entertainment. A prime example is the connection between the DCU series Creature Commandos and the Clayface movie.
In Creature Commandos, Alan Tudyk provided the voice for a version of Clayface. The subsequent introduction of Tom Rhys Harries as Matt Hagen in the film raises intriguing questions about character continuity—whether this is the same version of the character or a different individual taking up the mantle.
This strategy encourages viewers to engage with multiple platforms, moving between Warner Bros. Discovery’s streaming services and theatrical releases to gain the full picture of the narrative.
The Corporate Engine Behind the DCU
The scale of the DCU is supported by the vast infrastructure of Warner Bros. Discovery. As a global media leader, the company manages a diverse portfolio that includes HBO Max, CNN, and the Warner Bros. Motion Picture Group.
This corporate synergy allows for a seamless transition of brands across different media. From the animation of Creature Commandos to the live-action horror of Clayface and the epic scale of Superman and Supergirl, the studio can deploy various formats to build a comprehensive world.
The ability to pivot based on “superior proposals” or creative pitches—as seen with the current corporate movements within Warner Bros. Discovery—indicates a highly dynamic approach to intellectual property management.
Frequently Asked Questions
Does Clayface take place before or after Superman?
James Gunn has confirmed that Clayface takes place before Superman, making it the first DCU film released out of chronological order.
Is Clayface an Elseworlds movie?
No, Gunn and Safran have confirmed that Clayface is part of the main DCU timeline.
Who plays Matt Hagen in the Clayface movie?
The character of Matt Hagen is played by Tom Rhys Harries.
Who is directing the Clayface film?
The movie is directed by James Watkins.
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