Japan’s convenience store sector continues to thrive, achieving a record high in sales for the fourth consecutive year in 2025. The Japan Franchise Association reported Tuesday that sales reached ¥12.05 trillion ($75.8 billion) across all stores, a 2.2% increase year-over-year.
Record Growth Driven by Tourism and Spending
The growth is attributed to both an increase in the number of convenience stores – up by more than 300 to a total of 56,054 – and a surge in tourism. The number of visitors to Japan surpassed 40 million last year, a milestone reached in part due to a weaker yen, according to the tourism ministry.
Increased Spending Per Customer
Despite a slight 0.2% decrease in the number of customers visiting stores, the average purchase value per person rose by 2.5% to ¥737.9. This increase is linked to higher prices, and was particularly noticeable in November following increased advertising around Black Friday.
Seasonal factors also played a role, with June sales boosted by strong demand for ice cream and beverages during a period of intense heat. December also saw continued growth, with same-store sales expanding 1.1% year-on-year to ¥1.01 trillion – marking the 10th consecutive month of gains – fueled by promotions featuring popular anime characters.
Same-store sales also increased by 1.9% to ¥11.58 trillion.
Frequently Asked Questions
What contributed to the record sales in 2025?
The Japan Franchise Association stated that increases in both the number of stores and the number of visitors to the country contributed to the record sales.
Did the number of customers increase?
Although the value of purchases per person increased, the number of customers fell 0.2% on an all-store basis.
What promotional events impacted sales?
Increased advertising for Black Friday in November and promotions featuring popular anime characters in December both contributed to increased per-customer purchases.
Looking ahead, the convenience store sector could continue to benefit from sustained tourism and strategic promotional campaigns. However, maintaining growth may depend on navigating potential economic fluctuations and evolving consumer spending habits.
