Jennifer Lopez appeared at Prime Video’s 2026 Obsessed Fest on Saturday to introduce the Off Campus panel. The hockey romance series has reached 36 million viewers worldwide within its first 12 days of release, making it Prime Video’s third-largest series debut behind The Lord of the Rings: The Rings of Power and Fallout, according to figures shared by the Amazon-owned streamer.
How are book-to-screen adaptations driving streaming growth?
The massive viewership for Off Campus highlights a significant trend in the streaming industry: the power of established literary properties to secure rapid audience scale. By adapting Elle Kennedy’s book series, Prime Video tapped into a pre-existing fanbase to achieve 36 million viewers in less than two weeks.
This performance places the series in an elite tier of streaming launches. While it trails behind heavyweights like The Lord of the Rings and Fallout, its ability to capture a massive audience so quickly suggests that romance and young adult (YA) adaptations are becoming primary drivers for subscriber retention.
Why are celebrity integrations becoming central to series engagement?
Jennifer Lopez’s appearance at Obsessed Fest demonstrates how streamers use celebrity synergy to bridge the gap between music, fashion, and television. Lopez didn’t just introduce the cast; she performed her new song “Everything’s Fine (PM)” and “On The Floor” for the crowd.
The series also weaves her cultural identity directly into the plot. According to the show’s narrative details, the character Allie (played by Mika Abdalla) wears Lopez’s iconic green Versace dress during a Halloween episode. This moment serves as a catalyst for the plot, as it’s the first time Allie meets her future love interest, Dean (played by Stephen Kalyn).
This method of integration creates “sticky” content. When a show references a global icon like Lopez, it attracts fans from multiple entertainment sectors, increasing the likelihood of social media discussion and repeat viewings.
What can fans expect from the future of Off Campus?
The success of the first season, which utilized the “fake dating” trope between Hannah Wells (Ella Bright) and Garrett Graham (Belmont Cameli), has set the stage for a direct continuation of the book’s structure. The show intends to maintain the model of following a new, connected couple in each installment.
The next installment will adapt the plot of Kennedy’s third novel, The Score. This upcoming installment will focus on the characters Dean Di Laurentis and Allie Hayes. Both characters were identified as fan favorites during the initial season run, suggesting that the production is leaning into character-driven momentum to sustain its viewership numbers.
The expansion of fan-focused event marketing
The Obsessed Fest event in Hollywood serves as a case study for how streamers are moving toward direct-to-fan engagement. By grouping titles like The Love Hypothesis, Maxton Hall, and Red, White and Royal Blue Wedding, Prime Video is building a unified “brand” for its young adult content.
This strategy moves beyond traditional advertising. Instead of just showing trailers, streamers are creating immersive environments with panels, meet-and-greets, and celebrity appearances to turn casual viewers into dedicated community members.
Frequently Asked Questions
How many viewers has Off Campus reached?
According to Prime Video, the series reached 36 million viewers worldwide in its first 12 days.
What book is the next installment based on?
The next installment will adapt The Score, the third novel in Elle Kennedy’s Off Campus series.
Who is the creator of Off Campus?
The series was created and is showrun by Louisa Levy.
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