Venice Beach Lifeguard Tower 18 is slated to host an attempt at the world’s largest beach cleanup on Saturday, September 19, from 4 p.m. to 8 p.m. Five Southern California eco-conscious brands—KOOK, Opolis Optics, OoMee, Deep Blue, and Akasha Superfoods—are partnering with the Love Button Global Movement and Next Fun Thing to rally over 2,000 volunteers to remove ocean debris.
Brands and Nonprofits Drive Environmental Culture
The organizing businesses bring diverse sustainable angles to the cleanup, spanning ocean-safe skincare, natural-fiber streetwear, recycled eyewear, marine botanical supplements, and ocean-inspired beverages. Brooke Buckman, Founder and CEO of Deep Blue, told that environmentalism should be part of everyday culture. “I believe what’s cool and what’s good for the planet don’t have to live in separate worlds,” Buckman said. “This event is proof of that.” Coastal science nonprofit 7Seas Collective will manage data collection, sorting waste at a dedicated tent to weigh, categorize, and direct materials to proper recycling streams.
Campaigning to Bring Diplo to Venice Beach
Organizers launched a 50-day campaign to recruit L.A. DJ Diplo to perform at the after-party. The playful recruitment effort featured founders rolling in seaweed, deploying stunt doubles, and dressing in giant shrimp costumes to capture the artist’s attention. Dr. Paige, Operating Director of the Love Button Global Movement, emphasized the community aspect of the gathering. “Through Wear One, Share One, we hope every person leaves knowing they made a meaningful difference, not only for our beach and ocean, but for one another,” Dr. Paige told, referencing the initiative where participants wear a Love Button and gift another to someone else.
Event Logistics and Participation
Registration for the free event is hosted on Partiful, where it reached the #1 trending event spot in its first week with over 1000 interested in going. While advance registration helps organizers track official headcounts for the Guinness World Record submission, walk-ins are welcome to check in on-site at 1800 Ocean Front Walk. Volunteers will have access to free food, drinks, and live music throughout the evening.
Pro Tips for Volunteers
- Register Early: Sign up via Partiful ahead of time to help organizers secure official headcounts for the Guinness World Record attempt.
- Check-In On-Site: Walk-ins are fully welcome at Lifeguard Tower 18 if you miss online registration.
- Sorting Debris: Head to the designated 7Seas Collective sorting tent to ensure collected trash gets properly weighed and recycled.
Frequently Asked Questions
When and where is the Venice Beach cleanup taking place?
The event runs Saturday, September 19, from 4 to 8pm at Lifeguard Tower 18, located at 1800 Ocean Front Walk, Venice, according to event organizers.
How do I register for the record attempt?
Registration is free and open to the public via Partiful, with walk-ins also welcomed at the site.
Who is organizing the event?
Five Southern California brands—KOOK, Opolis Optics, OoMee, Deep Blue and Akasha Superfoods—are joining forces to host what they hope will be the world’s largest beach cleanup alongside community partners like the Love Button Global Movement and Next Fun Thing.
What happens to the trash collected by volunteers?
Coastal science nonprofit 7Seas Collective will manage a dedicated sorting tent where all collected debris will be categorized, weighed, and routed to correct recycling or disposal streams.
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