The Rise of the Multi-Hyphenate Creative
The modern artist is no longer defined by a single medium. We are seeing a significant shift toward the “multi-hyphenate” career path, where professional success in tech, academia, and the arts coexist. A prime example is Jordan Hewson, known artistically as Jordan Joy.
Before stepping into the spotlight with her debut single, Don’t Kill the Vibe, Hewson established herself as a powerhouse in the tech and academic worlds. A political science graduate from Columbia University, she founded Speakable, a tech company dedicated to promoting social activism.
This blend of intellectual rigor and creative expression is becoming a blueprint for recent generations. By landing a spot on the Forbes 30 Under 30 list in 2019, Hewson demonstrated that a background in social entrepreneurship can provide a unique perspective and platform for artistic endeavors.
Redefining the Modern Musical Dynasty
The concept of the “family business” is evolving within the entertainment industry. Rather than simply following in a parent’s footsteps, new artists are branching out into diverse creative verticals, creating a multi-dimensional family legacy.
The Hewson family exemplifies this trend. While Bono continues to lead U2—recently surprising fans with the EPs Days of Ash and Easter Lily—his children are carving out distinct niches:
- Elijah Hewson: Front man of the Dublin band Inhaler.
- Eve Hewson: An actress and singer who contributed to the 2023 film Flora and Son.
- John Hewson: An actor featured in the RTÉ series These Sacred Vows and the upcoming film Finnegan’s Foursome.
This diversification ensures that a family legacy remains relevant across different demographics and mediums, from indie rock and cinematic acting to tech-driven activism.
The Return to Regional Sonic Identities
There is a growing trend in music where artists seek to capture the specific “vibe” of a city or era to create an authentic atmospheric sound. Jordan Joy’s approach to Don’t Kill the Vibe is a testament to this, as she explicitly aimed to capture the essence of “indie New York.”
This focus on regional identity often attracts high-level industry acclaim. The track has already garnered praise from legends such as R.E.M. Front man Michael Stipe, who called it the “song of the summer,” as well as Julian Lennon, Jessica Alba, and models Helena Christensen and Christy Turlington.
As listeners move away from overly polished, generic pop, the demand for music that feels rooted in a specific place and time—like the “kitchen party” sound Jordan Joy describes—is likely to increase.
Frequently Asked Questions
Who is Jordan Joy?
Jordan Joy is the stage name of Jordan Hewson, the eldest daughter of U2 front man Bono. She is a musician, a Columbia University graduate, and a tech founder.
What is Jordan Joy’s debut single?
Her debut single is titled Don’t Kill the Vibe, a track inspired by the indie New York scene.
What is Speakable?
Speakable is a tech company founded by Jordan Hewson that focuses on promoting social activism.
Are other members of Bono’s family in the arts?
Yes. His son Elijah leads the band Inhaler, his daughter Eve is an actress and singer, and his son John is an actor.
What do you think about the rise of multi-hyphenate artists? Does a background in business or academia enhance a musician’s art? Let us know in the comments below or subscribe to our newsletter for more industry insights!
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