More than 140 accounting professionals, business leaders, and industry experts gathered in Jūrmala for the inaugural #LAIMĪGSGRĀMATVEDIS 2026 forum, according to organizers. Established by Signe Silova, head of the accounting firm “Laimes brīdis”, the annual event aims to bring sector workers together to share expertise, discuss professional development, and examine the evolving role of accountants in the business environment.
VID Director General Opens Inaugural Jūrmala Forum
State Revenue Service (VID) Director General Baiba Šmite-Roķe officially opened the forum, addressing attendees regarding the essential function accountants serve within the national business ecosystem. Valdis Melderis hosted the event, managing the day’s schedule and atmosphere while Signe Silova outlined the forum’s core mission and future objectives.
“Accountant ikdienā ir cilvēks, kurš rada kārtību, drošību un stabilitāti,” Silova stated, emphasizing the human element behind the profession’s daily tasks, deadlines, and financial reports. Organizers designed the program to step beyond standard technical training by focusing on personal growth, technological shifts, workplace well-being, and adaptability within the sector.
Technology, AI, and Professional Well-Being in the Digital Age
The forum’s agenda spanned three distinct thematic tracks: “Iedvesma un realitāte nozarē”, “Cilvēks digitālajā laikmetā”, and “Iedvesma rīcībai”. Sessions in the first track evaluated current industry hurdles, day-to-day operations, and the arrival of a new generation of accounting professionals. Discussions centered on how job responsibilities are shifting and what competencies will remain vital moving forward.
The digital-focused track tackled artificial intelligence integration, social media branding, and personal visibility alongside burnout prevention and work-life balance. Participants examined how practitioners can maintain stability amid constant technological transformation.
Actionable Growth and Cross-Generational Networking
The closing “Iedvesma rīcībai” session encouraged attendees to embrace personal development, overcome obstacles, and pursue calculated career shifts.
By uniting professionals across varying age groups and experience levels, the event fostered new partnerships. Organizers noted that a resilient industry relies equally on individual competency and strong human connections among practitioners.
Did You Know? The #LAIMĪGSGRĀMATVEDIS forum was organized by MONEO Latvia, with iFinanses 360 serving as the official media supporter. Additional partners included Bonusukarte, MILLI PRO Ziedu bāze, Skrīveru Saldumi, Root Routine, Amserv Motors, Preimmu, and Mionetto.
Frequently Asked Questions
What was the main purpose of the #LAIMĪGSGRĀMATVEDIS 2026 forum?
The event gathered over 140 accounting professionals and business leaders in Jūrmala to discuss industry updates, share practical knowledge, and examine the personal well-being and technological changes affecting modern accountants.
Who founded the #LAIMĪGSGRĀMATVEDIS initiative?
The forum concept and future roadmap were created by Signe Silova, who leads the accounting firm “Laimes brīdis”.
Which key public official spoke at the event?
Baiba Šmite-Roķe, Director General of the State Revenue Service (VID), opened the forum with an address highlighting the importance of accountants in Latvia’s business sector.
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