Juventus is actively restructuring its football operations under new Chief Football Officer Ricky Massara, while simultaneously navigating a complex transfer market. According to Juventus CEO Giovanni Carnevali, the club is prioritizing the formation of a “winning” off-field team while keeping multiple options open for high-profile attacking reinforcements, including Randal Kolo Muani and Alexander Sørloth.
How is Juventus restructuring its leadership?
The club has officially appointed Ricky Massara as the new Chief Football Officer. Speaking at a Sky Sport event, CEO Giovanni Carnevali confirmed that Massara will lead the football department alongside Marco Ottolini. Carnevali emphasized that the primary objective is to build a high-performing management structure before finalizing squad additions. By prioritizing the “team off the field,” the organization aims to establish a stable foundation for its upcoming campaign.

What is the status of the pursuit of Randal Kolo Muani?
Juventus remains interested in Randal Kolo Muani, but significant financial hurdles persist. Carnevali noted that Paris Saint-Germain’s valuation of the French forward remains high, creating a “wide gap” between the two clubs. While the club is working “at full range” to address its attacking needs, the CEO cautioned against focusing exclusively on one target. The club is currently evaluating whether to increase its offer or pivot to alternative options, as the high cost of certain players necessitates careful financial deliberation.
Which strikers are on the Juventus shortlist?
Beyond Kolo Muani, the club is actively monitoring other profiles to bolster its attack. Carnevali confirmed that “the doors are open” for Alexander Sørloth of Atlético Madrid, though he clarified that the club has not held meetings with Dusan Vlahovic. The management is maintaining a flexible approach, keeping several lines of communication open to ensure they can secure a high-quality striker without overextending the club’s budget.
Will Juventus sign a new goalkeeper?
The club has expressed interest in Emiliano “Dibu” Martinez, though a deal is far from guaranteed. Carnevali stated that the club is monitoring the situation closely but must wait for the conclusion of international commitments, specifically the World Cup. He highlighted that Juventus is not the only club interested in the goalkeeper, suggesting a competitive market for the player’s services.
Did you know?
Market valuations can shift rapidly during international tournaments. Juventus is exercising caution, prioritizing “global vision” to ensure their recruitment strategy remains adaptable as prices fluctuate.
Could Bruno Fernandes join the club?
While rumors have linked Bruno Fernandes to a move from Manchester United, Carnevali stopped short of confirming a formal pursuit. He noted that in the transfer market, “everything can change from one day to another.” The CEO emphasized that the leadership must be prepared for various scenarios, maintaining a broad perspective on the market rather than focusing on a single, potentially unattainable target.

Frequently Asked Questions
- Who is leading the football department at Juventus?
Ricky Massara has been appointed as the new Chief Football Officer, working alongside Marco Ottolini. - Is Juventus currently negotiating with Dusan Vlahovic?
No. CEO Giovanni Carnevali confirmed that the club has not met with the player. - Why is the Kolo Muani deal stalled?
According to Carnevali, there is a wide financial gap between Juventus’s offer and the current demands set by Paris Saint-Germain.
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