The charter on labor relations and the well-being of models, drafted by Kering and LVMH in 2017, had already advanced the luxury sector by introducing the minimum age of 16 years for the mannequins.
Kering undertakes that the houses of the group (Gucci, St. Laurent, Bottega Veneta, Balenciaga, Alexander McQueen …) recruit only models over the age of 18 to participate in their parades or photo shoots. The decision will be put in place during the fall-winter run 2020-2021.
"As a global luxury group, we are aware of the influence of the images produced by our homes, especially among younger generations, and we believe that we have a responsibility to propose the best possible practices in the luxury sector and we hope that create a movement that will inspire others to follow us "said François-Henri Pinault, Chairman and CEO of Kering.
This new milestone marks further progress in Kering's commitment to women. "The level of physiological and psychological maturity of models over the age of 18 seems to us more appropriate to the pace and demands of this profession, and we are aware of the model that the images returned by luxury homes can constitute for some audiences "said Marie-Claire Daveu, Director of Sustainable Development and International Institutional Affairs, Kering.
The charter on labor relations and the well-being of models, drafted by Kering and LVMH in 2017, had already advanced the luxury sector by introducing the minimum age of 16 years for the mannequins. She took several major commitments:
– the obligation to work only with dummies in possession of a valid medical certificate attesting to their good health and less than six months old,
– The suppression of sizes 32 in women and 34 in men for casting,
– the fixing of a minimum age of 16 years for models representing adults,
– The establishment of rules for the working conditions of models 16 to 18 years old,
– The possibility of making a complaint in case of dispute with a modeling agency, a casting director or a brand,
– The introduction of advances in working conditions: a "reserved area" for them to change, access to food and drink adapted to their food needs.