Kiwi-heir Bettina Burud has sold her luxury apartment in Elisenbergveien on Frogner for 28 million kroner, a figure 6.5 million kroner below the initial asking price of 34.5 million kroner. According to property registry records, the 30-year-old purchased the penthouse for 26.5 million kroner in 2020.
Why did the luxury apartment sell below the asking price?
The final sale price reflects a significant downward adjustment from the original 34.5 million kroner valuation. Real estate agent Fredrik Dyve of Privatmegleren Dyve & Partnere, who managed the listing, confirmed to Dagens Næringsliv that the property was initially marketed at the higher price point. By September 2023, the price was reduced to 32.9 million kroner to attract interest. Dyve stated to Nettavisen at the time that the adjustment was a strategic decision made after careful consideration to secure potential buyers. While contacted by E24 regarding the final sale, Dyve offered no further comment.
How does this sale compare to other high-end market moves?
The sale of the Elisenbergveien penthouse follows a trend of luxury properties selling at a discount from original expectations. Bettina Burud’s brother, Joakim Burud, experienced a similar outcome in 2024 when he sold his penthouse at Gimletoppen. While he reportedly sought 58 million kroner for the 279-square-meter unit, the property ultimately sold for 48 million kroner—a 10-million-kroner shortfall from his goal.
What are the broader real estate investments of the Burud family?
Bettina Burud, daughter of the late Kiwi-sjefen and owner Per-Erik Burud, maintains a significant investment portfolio. She holds a 1.6 percent ownership stake in Norgesgruppen. According to 2025 wealth records, her fortune is estimated at 445 million kroner.
Beyond the Frogner apartment, Burud and her fiancé, cross-country skiing star Emil Iversen, have expanded their property portfolio. In December, the couple sought to demolish an older house they had purchased on Snarøya for 71.5 million kroner to make way for a new 205-square-meter residence, complete with a 44-square-meter detached garage and an additional outbuilding. Furthermore, the couple purchased a home in Byåsen, Trondheim, in 2023 for 10.5 million kroner.
Frequently Asked Questions
How much did Bettina Burud sell her apartment for?
She sold the apartment for 28 million kroner, which was 6.5 million kroner less than her original asking price of 34.5 million kroner.
What was the original purchase price of the property?
Bettina Burud bought the penthouse for 26.5 million kroner in 2020.
Who managed the sale of the Elisenbergveien apartment?
Fredrik Dyve of Privatmegleren Dyve & Partnere was the real estate agent responsible for the listing.
Are there other recent high-end sales in the family?
Yes, her brother Joakim Burud sold his penthouse at Gimletoppen in 2024 for 48 million kroner, which was 10 million kroner below his initial price target.
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