The Křetínský Playbook: How Strategic Diversification is Reshaping European Industry
In the high-stakes world of private equity, few names command as much attention as Daniel Křetínský. As the driving force behind EP Group, one of Central Europe’s most formidable investment powerhouses, Křetínský has moved beyond traditional energy assets to build a sprawling, multi-sector conglomerate. With annual revenues exceeding 80 billion euros and operations spanning over 45 countries, his strategy offers a masterclass in modern asset management.
The Art of the Strategic Pivot: Why TotalEnergies?
A standout move in Křetínský’s recent portfolio expansion is his stake in TotalEnergies. The acquisition didn’t stem from a complex boardroom boardroom negotiation, but rather a keen observation while reading a corporate annual report. By identifying a synergy between EP Group’s power generation assets and the French giant’s growth ambitions, Křetínský secured a position exceeding four percent in the global energy firm.
The move was driven by a need for geographic and currency diversification. By moving assets into a dollar-denominated global entity, the group effectively mitigated the risks associated with being overly exposed to European regulatory and macroeconomic fluctuations.
Scaling Through Entrepreneurial Management
Beyond energy, Křetínský’s focus has shifted toward logistics and retail, specifically through entities like Royal Mail and the German retail chain Metro. The challenge here is organizational: transitioning legacy institutions into agile, entrepreneurial enterprises.

The strategy involves a fundamental shift in corporate culture. By installing new leadership and pushing for a “founder’s mentality,” the group aims to unlock value in sectors that have historically operated with institutional inertia. The international reach of the GLS delivery network, now operating in over 40 countries, stands as a testament to the success of this operational restructuring.
Key Financial Indicators
- Group Scale: Over 280,000 employees globally.
- Profitability: EP Group’s EBITDA reached 3.7 billion euros last year, showing strong year-on-year growth from 2.6 billion.
- Ownership Structure: Křetínský holds 89.3%, with the remaining 10.7% held by senior management, aligning incentives across the leadership team.
Future-Proofing: The Shift to Global Assets
The shift away from localized, European-centric risks is a trend that many institutional investors are currently mirroring. By allocating 15 to 20 percent of total assets outside of Europe, EP Group is signaling a broader market trend: the necessity of a globalized, multi-currency balance sheet in an era of geopolitical uncertainty.

Frequently Asked Questions
- Why does Křetínský focus on energy and logistics?
- These sectors provide stable, long-term cash flow and are essential to the global economy, offering “defensive” characteristics during market downturns.
- What is the main goal of the EP Group’s diversification?
- The primary goal is to reduce exposure to European macroeconomic risks and regulatory changes by balancing the portfolio with global, dollar-denominated assets.
- Is the TotalEnergies stake likely to increase?
- With a current stake under five percent, the group has the regulatory flexibility to increase its position if market conditions remain favorable.
What do you think is the biggest challenge for legacy companies trying to adopt an “entrepreneurial mentality”? Share your thoughts in the comments below or subscribe to our weekly newsletter for more deep dives into the world of global finance and strategic investment.
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