Cosmetics mogul Kylie Jenner holds an estimated net worth of $670 million, ranking 52nd on Forbes’ 2024 list of America’s Richest Self-Made Women, according to Forbes data. Five years after briefly holding the title of the world’s youngest self-made billionaire, Jenner no longer holds that distinction following recalculations by Forbes and a major equity sale of her cosmetics brand.
How the Billionaire Title Was Won and Lost
Forbes declared Jenner the world’s youngest self-made billionaire in March 2019. According to critics cited by Forbes, the distinction drew immediate controversy due to her upbringing within a famous family and access to a massive social media audience. Jenner acknowledged these advantages in a 2019 interview with The New York Times, stating, “I can’t say I’ve done it by myself.”
In May 2020, Forbes revoked the billionaire title. According to Forbes, the magazine alleged that Jenner’s business was smaller and less profitable than previously reported and that her family went to unusual lengths to present her as wealthier. Forbes recalculated her net worth to just under $900 million at the time.
Jenner pushed back against the report on X, writing, “I’ve never asked for any title or tried to lie my way there EVER. period.” According to Forbes, she currently ranks 52nd on the list of America’s Richest Self-Made Women with $670 million, while remaining the second wealthiest sibling behind Kim Kardashian.
Building Kylie Cosmetics and the Coty Partnership
Jenner’s business empire began with the May 2015 launch of Kylie Lip Kits, funded by modeling earnings and created in partnership with Seed Beauty, according to historical brand accounts. The initial run of 15,000 kits cost $250,000 to produce and sold out almost immediately. After renaming the enterprise Kylie Cosmetics in 2016, production scaled to 500,000 units.
In January 2019, Jenner sold a 51 percent stake in Kylie Cosmetics to publicly traded Coty, Inc. for $600 million, according to financial disclosures. Jenner pocketed $540 million pretax from the transaction while retaining a 44 percent ownership stake and leading creative development. According to Women’s Wear Daily (WWD), her Cosmic 2.0 fragrance earned Kylie Cosmetics $3.1 million in media impact value in a single week in February 2025.
Did You Know?
Following early customer complaints regarding product quality and customer service during the initial “Lip Kit Controversy,” Jenner issued a public apology and implemented stricter quality control measures across manufacturing operations, according to public brand records.
Real Estate Portfolio and Hidden Hills Construction
Jenner’s financial portfolio extends significantly into luxury real estate. According to Architectural Digest, her total real estate holdings were valued at $80 million in 2025. Her primary residence is a $36 million Holmby Hills compound purchased in April 2020, featuring seven bedrooms.
According to Hello Magazine, Jenner has spent five years overseeing construction on a massive estate in Hidden Hills, California. She purchased the five-acre plot from Miley Cyrus in 2020 for $15 million. Architectural plans cited by Hello Magazine indicate the finished home will feature 15 bedrooms, a sports court, an outdoor swimming pool, three guest houses, a 12-car garage, an underground bunker, and a vineyard. The Sun reported that the completed estate will be at least twice the size of Kim Kardashian’s $60 million mansion located in the same neighborhood.
Shifting Landscape of Young Wealth
The broader landscape of young wealth has shifted significantly since Jenner’s initial 2019 billionaire recognition. According to Forbes’ World’s Billionaires list, the publication now tracks a record 35 individuals under 30 with a combined wealth of $92.4 billion.
Among the youngest self-made billionaires are Surya Midha, Brendan Foody, and Adarsh Hiremath, the 22-year-old cofounders of AI recruiting startup Mercor, each holding an estimated net worth of $2.2 billion, according to Forbes. Luana Lopes Lara, a 29-year-old MIT graduate and former ballerina who cofounded prediction market firm Kalshi, ranks as the youngest self-made woman billionaire.
Pro Tip: Tracking Market Trends
When analyzing celebrity-led brand valuations, analysts look closely at equity retention and multi-category expansion—such as Jenner’s ventures into skincare, fashion, and fragrance—rather than relying solely on initial acquisition headlines.
Frequently Asked Questions
What is Kylie Jenner’s current net worth?
According to Forbes’ 2024 data, Kylie Jenner’s estimated net worth is $670 million.

Did Forbes remove Kylie Jenner’s billionaire status?
Yes. Forbes revoked Jenner’s billionaire title in May 2020 after recalculating the profitability and scale of her business operations.
What percentage of Kylie Cosmetics does Jenner still own?
Jenner retained a 44 percent ownership stake in Kylie Cosmetics after selling a 51 percent majority stake to Coty, Inc. for $600 million in 2019.
Where is Kylie Jenner’s new custom home being built?
According to Hello Magazine, Jenner is constructing a 15-bedroom estate on a five-acre plot in Hidden Hills, California, purchased from Miley Cyrus.
Join the Conversation
What are your thoughts on the shifting landscape of celebrity entrepreneurship and young wealth? Leave a comment below or subscribe to our newsletter for more financial breakdowns and industry analysis.
Related reading