Drivers Charles Leclerc and Lewis Hamilton greeted thousands of fans in Milan’s Piazzetta Reale ahead of the Italian Grand Prix, according to coverage from ANSA. Held on September 2, 2026, the public gathering was part of the “Peroni Nastro Azzurro 0.0% Drive to Monza” event, celebrating the partnership between the brand and Scuderia Ferrari HP.
Piazzetta Reale Fan Rally and Sky Sport Broadcast
The public appearance drew massive crowds to the heart of Milan to see the two Ferrari drivers up close. According to ANSA, the event was broadcast live on Sky Sport F1, allowing television audiences to experience the build-up to the Monza race weekend. Viviana Manera, Direttrice Marketing di Birra Peroni, stated that the gathering served as “un’occasione di condivisione unica” uniting the brand, motorsport passion, and Italian style.
Palazzo Reale Experience and Peggy Gou DJ Set
Following the outdoor rally, the celebration moved inside Palazzo Reale for “The House of Peroni Nastro Azzurro” experiential format. Peggy Gou performed an exclusive DJ set presented by Ray-Ban, a Team Partner of Scuderia Ferrari HP. Guests and invited brand figures gathered inside the historic halls to mark the start of the race weekend.
Tribute to Michael Schumacher and the F1-2000
Inside Palazzo Reale, Puma—a Premium Partner of Scuderia Ferrari HP—hosted a dance performance dedicated to the Michael Schumacher Special Edition collection. Alongside the Puma showcase, the Museo Ferrari exhibited the F1-2000 monoposto, the vehicle that was driven by Michael Schumacher.
Did you know? The F1-2000 displayed at Palazzo Reale is the monoposto that was driven by Michael Schumacher and is remembered as the car with which Schumacher conquered for Ferrari his first Drivers’ title.
Frequently Asked Questions
What event brought Charles Leclerc and Lewis Hamilton to Milan?
The drivers appeared at the “Peroni Nastro Azzurro 0.0% Drive to Monza” event in Piazzetta Reale to celebrate the partnership between the brand and Scuderia Ferrari HP.
Which historic Ferrari car was exhibited at the event?
The Museo Ferrari exhibited the F1-2000 monoposto, the car that was driven by Michael Schumacher.
Who performed during the evening’s festivities?
Peggy Gou performed an exclusive set presented by Ray-Ban, while Puma hosted a dance performance dedicated to the Michael Schumacher Special Edition collection.
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