European ingredient distributor Lehvoss Nutrition has launched ZOΩ3GO™, a ready-to-market finished softgel concept that pairs Zooca’s Calanus oil with Golden Omega’s fish oil concentrates, according to company announcements released in May 2026. Teresita Rudà, head of marketing and brand positioning at Lehvoss, stated that the formulation targets a mature omega-3 market demanding verified sustainability, science-backed claims, and innovative lipid sources.
Industry Shifts and Market Demand for Innovative Lipids
The omega-3 category has entered a more mature and competitive phase, according to Teresita Rudà, head of marketing and brand positioning at Lehvoss. Consumers increasingly look for science-backed, convenient, and responsibly sourced nutritional solutions that move beyond standard fish oil positioning.
The newly developed product enables brands to meet European Food Safety Authority (EFSA) requirements for authorized EPA and DHA health claims covering heart, brain, and vision support. According to Sarah Leach, business development manager at Golden Omega, brands need a premium standard of quality rather than just a new formulation to drive commercial success in a competitive landscape.
Unique Lipid Delivery and Composition of Zooca Calanus Oil
Zooca’s calanus oil is produced from Calanus finmarchicus, a species of copepod found in the Norwegian Sea. According to Zooca, annual reproduction is estimated at nearly 300 million tonnes, while commercial quotas are capped at 250,000 tonnes—representing less than 0.1% of the annual volume. Processing utilizes the entire organism with zero product waste.
Unlike standard fish oil in triglyceride form or krill oil in phospholipid form, calanus oil stores energy as wax esters. According to LEHVOSS Nutrition, this structure allows a slower, more gradual release of nutrients further along the digestive tract. The oil contains over 40 different fatty acids—including EPA, DHA, SDA, and Omega-11—alongside marine policosanols and natural astaxanthin.
Traceability and Verified Sourcing Standards
The ingredients utilized in the ZOΩ3GO™ softgels carry multiple independent certifications. According to LEHVOSS Nutrition, the Golden Omega fish oil concentrates are ORIVO-verified, utilizing pure anchovies sourced from the South Pacific Ocean with Friends of the Sea® and Dolphin-Safe® accreditations.
Meanwhile, the Calanus oil is harvested under recognized fishery management and certification programs in Arctic waters, holding certifications from both MarinTrust® and Friend of the Sea®. Ole Sakkestad, chief sales officer for human health and nutrition at Zooca, noted that the distinctive marine composition supports differentiated approaches to omega-3 supplementation.
Did You Know?
Calanus oil naturally contains astaxanthin, a potent marine antioxidant that provides natural pigmentation to the copepod and offers auxiliary cellular protection benefits alongside its fatty acid profile.
Commercial Rollout and Launch Timeline
The ready-to-market softgel concept is scheduled to launch in Europe during the autumn. Food supplement brand Holistic in Sweden will introduce the product under the name ‘Holistic Omega-3 Fiskolja PRO’, utilizing the combined lipid formulation.
According to LEHVOSS Nutrition, each 1000mg softgel delivers 600mg of Golden Omega fish oil concentrates and 400mg of unrefined Zooca Calanus oil, designed to provide brands with a faster, lower-risk innovation path for finished supplement formats.
Frequently Asked Questions
What is ZOΩ3GO™?
ZOΩ3GO™ is an exclusive finished softgel concept developed by Lehvoss Nutrition that combines Zooca Calanus oil with Golden Omega fish oil concentrates into a single 1000mg dose.
What health claims are supported by the new lipid combination?
The combination enables brands to meet EFSA-approved health claims for heart, brain, and vision support based on reliable EPA and DHA levels.
Where is the Calanus oil sourced?
Zooca harvests Calanus finmarchicus from the Norwegian Sea under strict commercial quotas, utilizing certified sustainable and traceable practices.
When is the product launching?
The concept launches in Europe in autumn, with Swedish supplement brand Holistic leading the rollout as ‘Holistic Omega-3 Fiskolja PRO’.