Loredana distributed traditional Romanian pastries known as merdenele directly to front-row concertgoers during her performance at the Saga Festival, according to video footage published on Instagram by both the artist and SagaBykaufland. Wearing an outfit extrem de sumar, practic în niște chiloți tanga varianta in extremis, the singer delivered a tray of pastries to the crowd while performing the song “Made in Romania,” turning an ongoing local culinary controversy into a live promotional stunt.
The Amzei Neighborhood Pastry War That Sparked the Festival Stunt
The festival appearance capped a viral debate that began when Edmond Niculușcă, co-founder and administrator „La Mița Biciclista”, published a video promoting the establishment’s croissants in the Amzei neighborhood. The video, spanning two and a half minutes, featured critiques of margarine and traditional merdenele while categorizing people in function of their culinary options. The remarks triggered widespread online criticism and drew real-world crowds to Patiseria Amzei, where customers waited even an hour for a merdenea from solidarity with a small local business, according to published accounts.
Public Apologies and Record Sales Follow Online Backlash
Following the intense public reaction, the team at „La Mița Biciclista” (inclusiv Niculușcă) issued a public apology admitting the post was a major mistake. Meanwhile, vendor Nea Mihai expressed gratitude for and said that „nu ne dorim războaie, rivalități sau polemici”. Loredana had previously aligned herself publicly with Nea Mihai, writing on Facebook that she has eaten pastries from his shop since 1986 and praising his dedication, which culminated in her on-stage distribution of the baked goods during the festival that resulted in record sales for Patiseria Amzei.
Did you know?
Patiseria Amzei experienced a surge in customer traffic with long queues forming, prompting supporters to wait even an hour to purchase a merdenea following the social media controversy.
Frequently Asked Questions
Who started the Amzei neighborhood pastry debate?
Edmond Niculușcă, co-founder and administrator „La Mița Biciclista”, initiated the discussion with a promotional video that critiqued traditional merdenele and margarine.
How did Loredana get involved in the controversy?
Loredana publicly supported vendor Nea Mihai on Facebook before handing out trays of merdenele to spectators in the front rows during her performance at the Saga Festival, as documented on Instagram.
:contrast(8):quality(75)/https://mediacdn.libertatea.ro/unsafe/870x0/smart/filters:format(webp):contrast(8):quality(75)/https://static4.libertatea.ro/wp-content/uploads/2024/11/saga-festival-2025-2.jpg "Loredana Distributes Pastries in Invisible Underwear at Saga Festival")
Did La Mița Biciclista respond to the criticism?
Yes, the team from „La Mița Biciclista” (inclusiv Niculușcă) issued a public apology acknowledging that the post was a major mistake.
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