Marshall launched its largest-ever live music and culture festival, titled Keep Live Music Alive, taking over the Eastern Suburb Memory venue in Chengdu this August, according to PRNewswire coverage. Hosted in partnership with the ecommerce platform Tmall, the six-day event brought together established headliners and underground acts for a series of community-driven exhibitions and performances.
Chengdu Festival Unites Generations of Chinese Rock
The festival showcased a broad lineup representing multiple generations of China’s music scene, according to reports by PRNewswire and Yonhap News Agency. Headlining the performances on August 8 was Second Hand Rose, a defining rock band known for drawing on traditional Chinese influences. They shared the stage with other prominent acts such as STOLEN, HYPER SLASH, Characterless, and Fayzz. According to reporting from The Manila Times, the event paired established artists with emerging talent to highlight the trajectory of live music in the country.
Did you know? Second Hand Rose transitioned from playing grassroots venues to headlining major festivals, reflecting the broader growth of the alternative rock scene in China, as noted by PRNewswire.
Six Decades of Marshall Heritage and Equipment Showcases
Alongside the live music, fans explored an exhibition designed to replicate the atmosphere of the Bletchley Marshall factory in the United Kingdom, according to verified reports. The space displayed original and classic Marshall models, Lunar New Year editions, rare pieces from factory archives, and historical footage. A dedicated Marshall x Hendrix™ 60th Anniversary Collection showcase highlighted the connection between the legendary guitarist and the brand. Visitors also tested Marshall guitar amps and listened to Acton IV and Stanmore IV home speakers.
Marshall Village Connects Independent Venues Across China
Regional venues and independent labels played a central role in the festival’s community programming. “A live music scene is only as healthy as its venues and local communities. They give artists a place to play and meet, and they keep musicians, fans and a city’s music culture connected,” said Nick Street, CMO of Marshall Group, in syndicated PRNewswire coverage. The Marshall Village brought together operators from Beijing’s SCHOOL Bar, Shanghai’s OKOK, Wuhan’s VOX Livehouse, and Chengdu’s Little Bar to discuss the evolution of local music culture.
Pro Tip for Music Fans
Through the Marshall Amplify initiative, the brand commits an amount equal to 1% of member purchases on marshall.com directly to supporting grassroots music venues and independent artists, according to official company documentation.
Frequently Asked Questions
Where was the Keep Live Music Alive festival held?
The festival took place at Eastern Suburb Memory in Chengdu, China, according to PRNewswire.
Which bands performed at the main showcase?
Second Hand Rose headlined the event alongside STOLEN, HYPER SLASH, Characterless, and Fayzz, as reported by Yonhap News Agency.
What is Marshall Amplify?
Marshall Amplify is an initiative where Marshall commits 1% of member purchases on marshall.com to support grassroots music venues and artists, per company details.
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