Mattel Creations is expanding its collaboration with Netflix by releasing the “How It’s Done” Ramyeon Figure 3-Pack, featuring the characters Rumi, Zoey, and Mira from the animated hit KPop Demon Hunters. According to official announcements, the collectible set debuts July 23, with availability both on the company’s website and at the San Diego International Comic-Con.
The Evolution of Collectible Storytelling
Each figure features a chibi-inspired aesthetic, complete with metallic finishes and textured details meant to mirror the film’s specific visual language.
While the packaging is engineered as a display piece that opens to reveal wings and airplane stabilizers, individual stands are included for collectors who prefer to display the characters outside the box.
Strengthening Intellectual Property Through Merchandising
Mattel’s ongoing partnership with the KPop Demon Hunters franchise underscores the importance of cross-media synergy. By turning a successful animated property into a tangible collector’s item, the company maintains fan engagement between production cycles.
Instead of merely releasing standard dolls, the brand focuses on recreating specific, memorable scenes.
Future Trends in Toy Collectibles
Frequently Asked Questions
Where can I purchase the KPop Demon Hunters Ramyeon set?
The set will be available through the official Mattel Creations website and will also be sold in person at the San Diego International Comic-Con.
Are the figures poseable?
The figures are designed as static collector pieces, but each comes with an independent stand, allowing for flexible arrangement within your collection.
Why is the packaging important?
The packaging is designed as a display element itself, featuring wings and airplane stabilizers that tie into the aesthetic of the KPop Demon Hunters film.
Are you a fan of KPop Demon Hunters? Let us know which scene you think should be turned into a collectible next in the comments below, or subscribe to our newsletter for the latest updates on toy releases and pop culture trends.
