According to a company announcement by MWD, the fast-food brand has launched a limited-time Winnie the Pooh centennial campaign starting August 1, featuring honey-infused menu items, themed packaging, concept stores, and exclusive blind boxes across Taiwan.
Limited-Edition Honey Menu Items and Theme Packaging
To celebrate the nearly century-old franchise, MWD introduced honey-inspired breakfast options. According to the company, the menu features the “Chicken Leg and Waffle Special” and “Chicken Leg French Toast Special,” both incorporating honey syrup. Beverages include “Honey Green Tea” and “Honey Lemon.” Additionally, the brand rolled out 100th-anniversary packaging. Three paper cup designs depict Winnie the Pooh, Piglet, Tigger, and Eeyore sharing hugs, while two box designs and new burger wrappers feature the characters enjoying meals in the Hundred Acre Wood, as reported by MWD.
MY Winnie Breakfast Plush Blind Boxes and Collectibles
The collaboration introduces exclusive merchandise available through the MWD app starting August 3 at 10:00 AM, according to official release details. The “MY Winnie Breakfast Plush Blind Box” collection costs NT$329 per single box or NT$1,316 for a four-piece medium box, with a limit of two boxes per account. Five designs pair characters with breakfast items: Winnie the Pooh as a wrap, Piglet as a strawberry toast slice, Eeyore as a fried egg, Tigger as a hash brown egg tart, and a special edition Winnie the Pooh as a muffin burger. Additional merchandise includes the “Winnie Hug Burger” pillow priced at NT$459 and the “Forest Whisper Mousepad” priced at NT$279.
Pro Tip: App pre-orders for the blind boxes and pillows open on August 3 at 10:00 AM, and quantities are limited to two boxes per account.
Themed Concept Stores and Centennial Pop-Up
MWD established two themed concept stores in Taiwan to support the campaign, located at the Taipei Dunnan Far Eastern store and the Kaohsiung Xiziwan store. According to company disclosures, these locations feature large window stickers, character standees, and interior decor inspired by the Hundred Acre Wood. Complementing the restaurant rollout, a separate “Winnie the Pooh: 100th Anniversary Pop-Up Store” offers free admission, featuring immersive photo backdrops, DIY interactive experiences, and over 300 limited-edition products based on the classic children’s books.
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Frequently Asked Questions
When did the MWD Winnie the Pooh campaign begin?
According to the brand, the honey-themed menu items and anniversary packaging launched on August 1.
How much do the blind boxes cost?
The blind boxes cost NT$329 for a single box and NT$1,316 for a four-piece medium box, according to the official price list.
Where are the themed concept stores located?
The two concept stores are located at the Taipei Dunnan Far Eastern store and the Kaohsiung Xiziwan store, per MWD announcements.
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