Microsoft projects next-gen Xbox price between $1,200 and $1,800

Microsoft internally projects a price tag between $1,200 and $1,800 for its next-generation traditional home console, known as Project Helix, with a targeted release in late 2028, according to an extensive profile published in Fortune Magazine. The company also plans to release an Xbox handheld device in late 2027, according to the same reporting.

Project Helix Internal Pricing Estimates and Production Pressures

Internal estimates cited by Fortune place the cost of the next home console between $1,200 and $1,800 unless Microsoft chooses to heavily subsidize the hardware. Rising global manufacturing costs for DRAM memory and NAND flash storage are driving up component expenses, with TrendForce projecting continued price increases through late 2026. TrendForce expects conventional DRAM memory prices to rise by another 10 to 15 percent and NAND flash storage prices by 15 to 20 percent in the final quarter of 2026. Xbox CEO Asha Sharma has discussed more efficient use of RAM and SSD storage alongside funding options, though neither guarantees an affordable console. Where Phil Spencer approached Xbox from a gaming perspective, Asha Sharma approaches Xbox from a business perspective. Originally, Project Helix was expected around the autumn of 2027, but the classic console may take an extra year, with Microsoft now aiming for a late 2028 release, though Microsoft has not yet officially confirmed the new release date. Engineers are facing accelerated deadlines and investigating how AI tools can speed up their work.

Massive Xbox Report: 2027 Handheld, 2028 Helix At $1200-$1800

Executives Debate Operating System for Upcoming Handheld Console

Alongside the traditional home console, Microsoft is developing an Xbox handheld device slated for release in the fourth quarter of 2027, according to Fortune’s reporting. The handheld project faced internal friction over software architecture. Executives clashed over whether to implement an optimized version of Windows Home or build a proprietary operating system, with one unnamed Xbox top executive threatening to cancel the handheld entirely during the dispute.

Component Cost Pressures Across Next-Gen Hardware

The skyrocketing cost of manufacturing next-generation devices extends beyond Microsoft’s hardware pipeline. Leaked hardware estimates from insider Kepler_L2 indicate that raw RAM and NAND components for Sony’s anticipated PlayStation 6 will cost over $680 alone. In March, the leaker estimated the Bill of Materials (BoM), meaning the total cost of the parts, at $760 (676 euro), and that estimate was raised by about $200 in June due to ongoing issues with the availability and pricing of RAM memory, bringing estimated component costs to $960 (845 euro). Sony executive Hideaki Nishino informed investors in June that the company does not intend to sell hardware with significant financial losses, making heavy hardware subsidies difficult to absorb as component prices climb due to high demand from AI datacenters. Additional expenses such as research and development, marketing, and transport also add to the final cost, and analysts predicted that the PS6 will appear at the earliest in 2028, possibly late that year, after Sony announced that the production of physical game discs for new PlayStation games would stop starting January 2028.

Nieuwe XBOX wordt mogelijk schrikbarend duur: dit bedrag zag niemand aankomen
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Regional Price Projections in the Netherlands

The current Xbox Series X from Microsoft costs 799.99 euros in Nederland, compared to an American price of 799.99 dollars. Prices in the Netherlands rose by a maximum of 200 euros, compared to increases of 100 to 150 dollars in the US. American retail prices are typically exclusive of sales tax, whereas Dutch prices already include 21 percent VAT. Based on these regional pricing differences, a price of 1,900 euros or more for Project Helix in the Netherlands appears almost inevitable, although this remains speculation for now.

Frequently Asked Questions About Xbox Project Helix

How much is Project Helix expected to cost?

Internal estimates from Microsoft range from $1,200 to $1,800 for the traditional console, though the final retail price depends on whether the company decides to subsidize the hardware costs.

Microsoft (MSFT): Next Xbox Project Helix could cost up to $1,800, reportedly | Oct 22, 2026

When is the Xbox handheld releasing?

Fortune reported that Microsoft has scheduled the release of its Xbox handheld device for the fourth quarter of 2027.

Why are next-generation consoles becoming so expensive?

Global manufacturing prices for DRAM memory and NAND flash storage have risen sharply, driven in part by heavy demand from AI datacenters, pushing raw component costs significantly higher than previous console generations.

Playstation ram and storage alone may cost according t
Photo: IGN Benelux