From Formula 1 to Electric Tractors: The Evolution of Automotive Engineer Mike Keane
Mike Keane, a Carrigaline-based automotive engineer, embodies the rapidly changing landscape of the automotive industry. Over the past two decades, his career has taken him from the high-pressure world of Formula 1 to the glamour of James Bond film stunts, and now to pioneering electric vehicle innovation in Ireland with his company, Hibra Design.
The High-Octane Days at Williams F1
Keane’s journey began with a strong academic foundation, earning a BEng (Hons) in Automotive Engineering Design from Coventry University. He then spent February 2013 to December 2015 as Head of Engineering for the Williams F1 Advanced Engineering division. He described the environment as demanding, requiring “mental clarity and sharpness,” but too incredibly rewarding, offering access to cutting-edge technology like high-powered computing, simulation tools, and on-site manufacturing.
Contrary to popular belief, much of the work in Formula 1 happens away from the racetrack. “Most of the team don’t actually travel to the races. Most of the work happens back at base,” Keane explained.
Hollywood Calling: Stunt Cars for James Bond’s Spectre
Keane’s expertise extended beyond the racetrack. In 2015, he led the engineering team responsible for the stunt cars featured in the James Bond film Spectre. The project demanded a unique skillset – maintaining the aesthetic of the Aston Martin while completely redesigning the vehicle’s interior to withstand the rigors of demanding stunts.
The turnaround time was remarkably short. “We went from getting the contract, to vehicles carrying out stunts, in just 11 weeks,” Keane recalled, noting that his team often worked 16-18 hour days to meet the deadline. “We had vehicles testing and doing stunts in the Austrian Alps 11 weeks after we got the contract. So that was very, very intense.”
Hibra Design: Pioneering Electric Vehicle Solutions in Ireland
Today, Keane is the founder and CEO of Hibra Design, established in 2022. The Cork-based company has quickly gained recognition, winning awards such as the Business Post Electric Vehicle Pioneer of Year 2025 and the 2024 National Start-Up Product and Manufacturing Gold Award. Hibra Design serves clients in Ireland, the EU, the Middle East, and South Africa.
A landmark project for Hibra Design was the development of Ireland’s first operational electric tractor, commissioned by Bord Na Móna. Keane highlighted the complexity of integrating the electric powertrain into the tractor’s existing control system. “It was just fantastic to be able to show that you can do this with these sort of vehicles… To show that it is technically possible, but for the customer there is a ‘real leverage’ case as well.”
The Future of Automotive Engineering: Software and Adaptability
Keane believes the future of automotive engineering lies in adaptability and software development, particularly in the realm of autonomous vehicles. “I think from a technical point of view, software development, particularly around autonomous vehicles, that is what is coming down the line and there will be huge demand in those sort of areas.”
He also emphasized that the industry offers diverse opportunities beyond technical roles. “There are lots of opportunities for people with a non-technical background to be involved in programme management or marketing. It is a very big industry and there are a lot of opportunities.”
The Expanding Skillset Required in Modern Automotive Engineering
Keane’s career trajectory illustrates a crucial shift in the automotive industry: the increasing need for engineers who can apply their expertise across a wider range of challenges. The traditional silos of automotive engineering – focusing solely on engines, chassis, or aerodynamics – are breaking down. Electrification, autonomous driving, and data analytics demand a more versatile skillset.
FAQ
Q: What qualifications does someone need to become an automotive engineer?
A: A BEng (Hons) in Automotive Engineering Design is a strong foundation, but degrees in mechanical engineering, electrical engineering, or software engineering are also valuable.
Q: What is the biggest challenge in electrifying vehicles like tractors?
A: Integrating the electric powertrain with the existing control systems and developing the necessary software is a significant challenge.
Q: What are the key skills for future automotive engineers?
A: Adaptability, software development skills, and a strong understanding of data analytics are becoming increasingly important.
Did you know? The stunt cars for Spectre were fully functional and tested in the Austrian Alps just 11 weeks after the contract was awarded.
Pro Tip: Networking within the automotive industry is crucial. Attend industry events, join professional organizations, and connect with engineers on platforms like LinkedIn.
What aspects of Mike Keane’s career journey do you find most inspiring? Share your thoughts in the comments below!
