Momami Enters Singapore Market on Seventh Anniversary
Indonesian baby and child care brand Momami expanded its operations internationally by launching products on Shopee Singapore while celebrating its seventh anniversary at Amberine Cafe in Alam Sutera, Women’s Obsession reported. The brand, established in 2019 under PT Multitrend Indo Tbk, also pursued broader ASEAN markets through independent distributor partnerships following domestic e-commerce gains.
Digital Growth and #BeliLokal Brand Day in Bandung
Momami achieved year-over-year business growth exceeding twofold through Tokopedia and TikTok Shop, driven by tens of thousands of affiliate creator videos monthly and LIVE Shopping features, according to ekonomi.republika.co.id. The brand participated as the first local brand selected for Tokopedia and TikTok Shop’s inaugural #BeliLokal Brand Day program, hosting a family event featuring a mini zoo at Bandung on October 3, 2026, where families tested outdoor products like cooling wet wipes and sunscreen. Bagi kami, kekuatan discovery commerce terletak pada bagaimana berbagai pengalaman ini saling terhubung: orang tua dapat menemukan produk, memahami manfaatnya, lalu melakukan pembelian sesuai kebutuhan keluarga,
ujar Albert Tee, Marketing Manager Momami. Momami juga menyesuaikan konten, produk, dan kampanye dengan kebutuhan konsumen.
Brand presents donation and launches newborn cologne variant
During the anniversary event themed “Every Milestone, For Every Way They Grow,” Momami presented a symbolic donation to POTADS (Persatuan Orang Tua Anak dengan Down Syndrome) to support families of children with Down syndrome. The brand also introduced a newborn-formulated cologne variant, named Mom Yulia as Mom Ambassador 2026, and hosted a perfume workshop with Maison Amare Studio to educate parents on age-appropriate fragrance selection. Setiap perjalanan memiliki cerita dan milestone-nya sendiri, dan kami ingin terus hadir sebagai partner yang memahami kebutuhan tersebut,
ujar Albert Tee, Marketing Manager Momami.
Momami traces origins to 2019 and records Ramadan growth
When was Momami founded and who is its parent company?
Momami was founded in 2019 under PT Multitrend Indo Tbk, which operates as part of the Kanmo Group.
What were Momami’s initial products when the brand launched?
The brand started its business in 2019 by offering specialized baby wet wipes, including teeth and gum cleaning wipes, pacifier and milk bottle cleaning wipes, and saline wipes.
How did digital sales perform during Ramadan for the brand?
Momami recorded a sales growth of approximately 30 percent during Ramadan, supported by higher demand for sunscreen and anti-mosquito lotion ahead of the Lebaran exodus.
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