The Growing Appeal of Moroccan Real Estate for Belgians and Beyond
Marrakech, Agadir, and Tanger are increasingly becoming destinations not just for holidays, but for permanent living. The Smapimmo fair in Brussels, currently in its tenth edition (March 27-29, 2026), highlights a growing trend: Belgians, particularly those with Moroccan roots, are investing in property in Morocco. This year’s event at Brussels Expo is expected to draw around twenty thousand visitors.
A Sentiment of Roots and Affordability
For the vast majority – approximately 90% – of attendees, the decision to buy property in Morocco is deeply personal. Samir El Chammah, the organizer of Smapimmo, notes that for the Moroccan diaspora, owning a home in their country of origin is about maintaining ties to family and heritage. It’s a sentiment echoed by Imaned El Attar Zaryouli, who purchased land in Tanger at age 23 and plans to build there.
Beyond the emotional connection, affordability plays a significant role. As the article points out, the budget required for an apartment on the outskirts of Brussels could secure a villa with a swimming pool in Morocco.
Expanding Interest: Beyond the Diaspora
While the Moroccan diaspora forms the core of the buyer base, interest is expanding. Approximately 8% of visitors have no direct Moroccan roots, but are drawn to the country’s lifestyle and the stability of its real estate market. This segment includes investors seeking to capitalize on the growth potential, particularly in tourist hotspots like Marrakech and Tanger.
The Rise of the “Sun Seeker” Retiree
A particularly notable trend is the surge in interest from European retirees. The number of interested individuals aged 60 and over has increased by 51% in the past year. These retirees are seeking a warmer climate – Morocco enjoys around 300 days of sunshine annually – and a more affordable cost of living than traditional retirement destinations like Benidorm, Spain.
Did you know? The Moroccan real estate market has remained stable for the past ten years, making it an attractive option for long-term investment.
What’s Driving the Investment?
The appeal of Morocco extends beyond just sunshine and affordability. The country offers a rich cultural experience, with its mosaics, medinas, and vibrant souks. The growing tourism sector also presents opportunities for rental income, further enhancing the investment potential.
Pro Tip: When considering property in Morocco, research different regions carefully. Agadir offers a more relaxed coastal lifestyle, while Marrakech provides a bustling city experience.
Frequently Asked Questions
Q: Who typically attends the Smapimmo fair?
A: Primarily Belgians with Moroccan roots, but increasingly also Belgians without Moroccan heritage and European retirees.
Q: What types of properties are available?
A: A wide range, from luxury villas in Marrakesh to more modest terracottahouses in locations like Agadir.
Q: Is the Moroccan real estate market stable?
A: Yes, it has been stable for the past ten years.
Q: What is driving the increase in interest from retirees?
A: The desire for a warmer climate and a lower cost of living.
Explore more articles on international property investment here. Subscribe to our newsletter for the latest real estate trends and insights!
Related reading