Brussels is hosting the tenth edition of Smapimmo, a real estate fair highlighting a growing trend: increased investment in Moroccan property by Belgians and Europeans. The event, running from March 27-29, 2026, at Brussels Expo, anticipates approximately twenty thousand visitors.
A Personal Connection and Financial Incentive
For roughly 90% of those attending Smapimmo, purchasing property in Morocco is driven by personal ties. Samir El Chammah, the fair’s organizer, explains that members of the Moroccan diaspora seek to maintain connections to family and heritage through homeownership. Imaned El Attar Zaryouli, who purchased land in Tanger at age 23, exemplifies this sentiment.
Beyond emotional factors, affordability is a key driver. The cost of a villa with a swimming pool in Morocco could equal the price of an apartment on the outskirts of Brussels.
Expanding Appeal Beyond the Diaspora
While the Moroccan diaspora remains the primary investor group, interest is broadening. Approximately 8% of visitors have no Moroccan heritage, drawn instead by the country’s lifestyle and the stability of its real estate market. Marrakech and Tanger are particularly attractive to these investors.
Retirees Seek Sunshine and Savings
A significant increase in interest is coming from European retirees. The number of individuals aged 60 and over interested in Moroccan property has risen by 51% in the past year. These retirees are attracted by Morocco’s climate – enjoying around 300 days of sunshine annually – and a lower cost of living compared to traditional retirement destinations like Benidorm, Spain.
Cultural Richness and Investment Potential
Morocco’s appeal extends beyond climate and cost. The country’s rich cultural heritage, including mosaics, medinas, and souks, is a draw for many. The growing tourism sector also offers potential rental income for property owners.
Frequently Asked Questions
Who typically attends the Smapimmo fair?
Primarily Belgians with Moroccan roots, but increasingly also Belgians without Moroccan heritage and European retirees.
What types of properties are available?
A wide range, from luxury villas in Marrakesh to more modest terracottahouses in locations like Agadir.
Is the Moroccan real estate market stable?
Yes, it has been stable for the past ten years.
As interest in Moroccan property continues to grow, will we see further diversification in the buyer base and increased development in key regions like Marrakech, Agadir, and Tanger?
Worth a look