Moroccan tourism in Spain surged by 30.8% in 2024, with 767,000 total visitors, according to the Turespaña 2025 report. While Andalusia and Madrid saw significant increases in arrivals, Catalonia recorded its second consecutive annual decline, attracting only 87,000 Moroccan tourists.
How many Moroccan tourists visited Spain in 2024?
The Spanish tourism board, Turespaña, confirmed that 767,000 Moroccan citizens traveled to Spain in 2024. This figure represents a 30.8% increase compared to the previous year, effectively pushing the Moroccan market beyond its pre-pandemic levels.
These travelers are not just increasing in number; they are also increasing in value. The 2025 report indicates that Moroccan tourists spend more than the average visitor in Spain. They also demonstrate a preference for leisure travel and commercial accommodations, specifically hotels, rather than alternative lodging options.
Moroccan travelers in Spain are increasingly choosing professional hotel services over private rentals, contributing to higher average spending per trip.
Why is Andalusia the top destination for Moroccan travelers?
Andalusia remains the primary hub for Moroccan tourism in Spain. According to Turespaña, the region welcomed 329,000 Moroccan visitors in 2024, accounting for 42.9% of the total market share. This represents a 23.4% growth rate over the last year.
Several factors drive this preference for the southern region:
- Geographic Proximity: The closeness to Morocco makes Andalusia the most accessible Spanish region.
- The Costa del Sol: The coastline remains a major draw for leisure seekers.
- Infrastructure: A robust combination of beach access, hotel availability, and shopping opportunities caters specifically to Moroccan demand.
What explains the rapid growth in Madrid?
While Andalusia holds the largest volume of travelers, Madrid is currently experiencing the fastest growth. The Spanish capital attracted 187,000 Moroccan tourists in 2024, a massive 54.2% increase compared to 2023.
Madrid now captures 24.3% of the total Moroccan market in Spain. This surge suggests a shift in traveler interest toward urban tourism and cultural experiences in the capital, moving beyond the traditional coastal holiday model.
| Spanish Region | 2024 Visitors | Year-on-Year Growth |
|---|---|---|
| Andalusia | 329,000 | +23.4% |
| Madrid | 187,000 | +54.2% |
| Catalonia | 87,000 | -11.1% |
Why is Catalonia seeing a decline in Moroccan visitors?
Catalonia stands as the notable exception to the broader growth trend in Spanish tourism. The region welcomed 87,000 Moroccan visitors in 2024, which is an 11.1% decrease from the previous year. This marks the second consecutive year of decline, following a 12.8% drop in 2023.
Despite having extensive flight connections from major Moroccan cities—including Casablanca, Rabat, Nador, Marrakech, Fès, Tanger, Tétouan, and Oujda—the region is struggling to retain its market share. Data suggests that while total Moroccan travel to Spain is rising, travelers are increasingly bypassing the northeast in favor of the south and the capital.
The divergence between Catalonia’s decline and Madrid’s growth suggests a shift in consumer preference from traditional Mediterranean coastal tourism toward urban-centric and southern-coastal itineraries.
What are the future trends for Moroccan tourism in Spain?
Based on the Turespaña 2025 report, the Moroccan market is becoming a more strategic and high-value segment for Spain. The trend points toward a concentration of Moroccan travelers in Andalusia and Madrid.
For regions like Catalonia, the challenge involves re-aligning tourism offerings to compete with the proximity-driven advantages of Andalusia and the growing urban appeal of Madrid. The high spending power of Moroccan tourists means that capturing this demographic is essential for regional economic stability.
Frequently Asked Questions
How many Moroccan tourists visited Spain in 2024?
A total of 767,000 Moroccan tourists visited Spain in 2024, according to Turespaña.
Which Spanish region is most popular with Moroccans?
Andalusia is the most popular destination, hosting 329,000 Moroccan visitors in 2024.
Is the Moroccan market in Spain growing?
Yes, the market grew by 30.8% in 2024 compared to the previous year.
Why is Catalonia losing Moroccan tourists?
Catalonia has seen two consecutive years of decline, with an 11.1% drop in 2024, even though flight connectivity remains high.
What do you think is driving the shift toward Madrid and Andalusia? Share your thoughts in the comments below or subscribe to our newsletter for more industry insights.
