The Société marocaine d’ingénierie touristique (SMIT), in partnership with the Ministry of Tourism and the Fonds Hassan II, has launched a strategic project to reconvert traditional kasbahs in the Drâa-Tafilalet region into high-standing tourist accommodations.
This initiative involves a total investment of 200 million dirhams to fund up to four rehabilitation and reconversion projects. These establishments will be classified as EHTC and will be acquired by a specialized company named Kasbah Hospitality.
Preserving Cultural Identity
The project is designed to valorize Moroccan cultural heritage, encompassing both material elements, such as architecture and craftsmanship, and immaterial elements, including local customs and ways of life.
According to the SMIT, this effort is part of a broader goal to position Morocco as a world-class tourist destination by diversifying its offerings and highlighting its cultural potential.
Meeting Modern Traveler Demands
By creating a differentiated tourist product based on the historical value of these buildings, the program aims to satisfy the evolving expectations of both national and international visitors.
The SMIT notes that modern travelers are increasingly seeking authentic and immersive experiences within the local environment, making the reconversion of these historical sites a key strategic move.
The Road to Implementation
The SMIT is currently identifying specific kasbahs in the Drâa-Tafilalet region that possess the highest potential for reconversion and the fewest physical, regulatory, or land-ownership constraints.
This identification process is viewed as an essential prerequisite to ensure that the development is structured, sustainable, and harmoniously integrated into the local economic and social environment.
The project’s execution is organized into three distinct missions. The first involves conducting diagnostics, real estate expertise, and investment budget estimations, alongside establishing principle agreements for sale or long-term leases.
Subsequent phases may include assistance in concluding sale or lease compromises, followed by the finalization of the legal contracts for the transfer or rental of the properties.
Frequently Asked Questions
How much funding has been allocated for the project?
A total envelope of 200 million dirhams has been mobilized by the Ministry of Tourism, the Fonds Hassan II, and the SMIT.
Which region is the focus of this reconversion effort?
The project specifically targets kasbahs located within the Drâa-Tafilalet region.
Who will be responsible for acquiring the kasbahs?
The properties will be acquired by a dedicated company called Kasbah Hospitality.
How do you think the conversion of historical forts into luxury hotels will impact the authenticity of local heritage sites?
