NEOMA Business School Appoints New Marketing Director Amidst Ambitious Growth Plans
NEOMA Business School has announced the appointment of Charlotte Delbès as its new Director of Communication and Marketing. Reporting to the General Management, Delbès will spearhead the school’s marketing and communication strategy both in France and internationally. This strategic hire underscores NEOMA’s commitment to its “Engage for the Future” plan and bolstering its global presence.
A Global Marketing Leader Joins NEOMA
Charlotte Delbès brings over 20 years of international marketing experience, primarily from BIC, where she held key strategic roles including Vice President of Group Marketing and leadership of global marketing teams for the razor and writing divisions. She also led organizational transformations within the marketing function on a global scale. Most recently, since 2023, she served as Chief Marketing Officer of ME Group (Photomaton, Wash.ME…), overseeing restructuring of the digital ecosystem, brand strategy, and innovation across 19 markets.
Delbès’ background demonstrates expertise in managing international brands, organizational change, and large-scale development – skills deemed crucial for NEOMA’s evolving ambitions.
Aligning with NEOMA’s Strategic Vision
“We are delighted to welcome Charlotte to our Management team,” stated Delphine Manceau, Director General of NEOMA Business School. “Her experience in major international groups has given her a solid expertise in marketing, communication and global business development. She brings a fresh perspective, rooted in the business world, which will enrich our approach and support NEOMA’s ambition.”
The appointment signals a clear intention to strengthen NEOMA’s international positioning and brand recognition in an increasingly competitive landscape.
Delbès on Her New Role
Charlotte Delbès expressed her enthusiasm for the challenge: “I am delighted to join NEOMA Business School. After more than twenty-five years in the world of consumer goods and services, I look forward to putting my experience at the service of a leading international school focused on the future. It’s a new playing field, and that’s precisely what makes this project so exciting.”
Delbès recognizes that today’s international schools function as global brands, requiring strong reputation management, international appeal, consistent branding, academic differentiation, and alumni engagement.
NEOMA: A School in Transformation
NEOMA’s “Engage for the Future” strategic plan (2023-2027) guides the school’s transformation to address contemporary challenges and solidify its position among leading business schools. The school currently operates across three campuses – Reims, Rouen, and Paris – and serves 10,000 students.
NEOMA offers a comprehensive portfolio of programs, including Bachelor’s degrees, the Grande École Program, MSc programs, and Executive Education. The faculty comprises over 230 permanent professors, with 86% being international. The school boasts a network of 80,000 alumni in 127 countries.
Under the leadership of President Michel-Édouard Leclerc and Director General Delphine Manceau, NEOMA holds the status of an Établissement d’Enseignement Supérieur Consulaire (EESC).
Did you recognize?
NEOMA was formed through the merger of Reims Management School and Rouen Business School.
Frequently Asked Questions
What is NEOMA’s “Engage for the Future” plan?
It’s the school’s 2023-2027 strategic plan focused on academic excellence, societal impact, and student experience.
Where are NEOMA’s campuses located?
NEOMA has campuses in Reims, Rouen, and Paris.
How many students does NEOMA have?
NEOMA currently serves 10,000 students.
What is an EESC?
It stands for Établissement d’Enseignement Supérieur Consulaire, a specific status for French business schools with strong ties to the business community.
What programs does NEOMA offer?
NEOMA offers Bachelor, Grande École, MSc, and Executive Education programs.
Pro Tip: Explore NEOMA’s website to learn more about their programs and research initiatives.
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