PropellerAds has launched a “Paid Social Traffic” format within its self-serve platform, allowing advertisers to reach social feed users without needing separate accounts or new creative assets. According to company data, this format has demonstrated conversion rates 30 to 40 times higher than traditional display advertising in matched segments, specifically targeting users in high-volume regions including Brazil, Indonesia, and the Philippines.
Expanding Reach Through Integrated Social Channels
The new Paid Social Traffic format functions by providing direct access to social feed inventory through PropellerAds’ supply partners. Unlike traditional social media advertising, which often requires building complex third-party integrations or managing dedicated social ad accounts, this tool operates directly within the existing PropellerAds interface.
Advertisers can deploy campaigns using only their current landing pages. The company reports that this streamlined workflow eliminates the need for additional creative production, allowing teams to scale their user acquisition (UA) efforts without increasing the technical overhead of their existing advertising operations.
Pro Tip: Focus your Paid Social Traffic campaigns on high-intent verticals like iGaming, Finance, and Mobile Software. PropellerAds notes that these sectors currently see the strongest performance metrics when utilizing the new social feed inventory.
Performance Metrics and Conversion Advantages
Data provided by PropellerAds indicates a significant performance gap between this new social format and standard display ads. In partner tests conducted across identical geographic regions and operating systems, the Paid Social Traffic format achieved conversion rates approximately 32 times higher than traditional display formats.
This efficiency stems from the nature of the inventory, which targets users actively consuming and interacting with social content. By leveraging exclusive partner setups, the platform aims to provide advertisers with more engaged audiences compared to broader, less targeted display placements.
Did you know? While “Organic Social Traffic” continues to run through publisher-owned channels and bloggers within the Onclick format, “Paid Social Traffic” is a distinct, separate inventory source. You can run both simultaneously to diversify your acquisition strategy.
Strategic Geographic Availability
PropellerAds has prioritized key growth markets for the initial rollout of this format. Advertisers can currently access Paid Social Traffic in the following regions:
- Philippines (PH)
- Brazil (BR)
- Bangladesh (BD)
- Thailand (TH)
- South Africa (ZA)
- Zimbabwe (ZW)
- Congo (CG)
- Tanzania (TZ)
- Nigeria (NG)
- Malaysia (MY)
- Indonesia (ID)
The company has indicated that additional geographic regions will be added to the platform as the supply network expands.
Common Questions About Paid Social Traffic
Do I need new creative assets to use this format?
No. One of the primary advantages of this format is that it does not require additional creative production or specialized social media assets. Your existing landing page is sufficient to get started.
How does this differ from organic social traffic?
Organic social traffic, which operates within the Onclick format, relies on bloggers and publisher-owned channels. Paid Social Traffic is a separate, exclusive format sourced through PropellerAds’ specific supply partners.
Which industries benefit most from this ad format?
Currently, the format is best suited for iGaming, Finance, and Mobile Software advertisers, though availability for other verticals may shift based on geographic coverage and category requirements.
Are you looking to optimize your acquisition strategy? Share your experiences with new ad formats in the comments below or explore our latest UA guides to learn more about building a resilient advertising workflow.
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