According to the Canadian Radio-television and Telecommunications Commission, internet service providers covered by the Internet Code will soon be required to disclose realistic peak-hour performance metrics and post-promotion monthly pricing. Announced on Sept. 10, the new regulations address consumer complaints regarding discrepancies between advertised maximum speeds and actual network reliability during high-demand windows.
Mandatory Peak-Hour Speed Disclosures Set for 2027
Starting March 10, 2027, internet providers must stop relying solely on maximum or “up to” speeds in their marketing materials. Instead, companies must publish typical connection speeds that account for network congestion during peak hours. According to the CRTC, peak hours are officially defined as weekdays between 7 p.m. and 11 p.m.
CRTC Chairperson and Chief Executive Officer Vicky Eatrides stated in the official announcement that Canadians deserve straightforward information when comparing services.
Pro Tip: When shopping for a new plan ahead of the 2027 deadline, ask providers specifically how their network handles traffic between 7 p.m. and 11 p.m. on weekdays to gauge real-world performance.
Clearer Pricing and Promotion Expirations
Alongside speed metrics, the CRTC rules mandate transparent pricing structures. Providers must display the regular monthly price that applies after promotional discounts expire with equal or greater prominence than the initial teaser rate. Furthermore, any mandatory equipment rental fees must be disclosed upfront before a customer completes a signup.
These requirements build on existing consumer protection measures rolled out earlier by the regulator. According to the CRTC, recent actions include eliminating specific fees associated with changing or cancelling internet and cellphone plans, improving notifications for expiring contracts, and expanding self-service customer options.
Did You Know? The CRTC is currently reviewing its various consumer protection codes with the long-term goal of simplifying and combining them into a single, unified code for Canadians.
Frequently Asked Questions
When do the new CRTC internet speed and pricing rules take effect?
The new requirements are scheduled to take effect on March 10, 2027, giving internet service providers time to adjust their marketing and disclosure practices.
How does the CRTC define peak internet usage hours?
According to the CRTC, peak hours are defined as weekdays from 7 p.m. to 11 p.m.
What rules apply to promotional discounts under the updated Internet Code?
Providers must display the full monthly price paid after promotional discounts expire with equal or greater prominence to the discounted price, alongside clear disclosures for equipment rental fees.
What are your thoughts on these upcoming transparency rules for internet providers? Let us know in the comments below, explore our related coverage on consumer rights, and subscribe to our newsletter for ongoing telecom updates.