Super Bowl LX has brought festivities to San Francisco this week, but alongside the game, parties, and celebrity sightings, a charitable effort is underway. The Off The Field NFL Wives Association is hosting its annual charity fashion show, with proceeds benefiting local Bay Area organizations.
Leveraging a Platform for Community Impact
This year, the fashion show will support the Boys & Girls Clubs of Oakland and San Francisco, and the Charlotte Maxwell Clinic. According to Tenisha Patterson Brown, president of Off The Field, a sports attorney, and business consultant, the decision to focus on these organizations was deliberate. “When the Super Bowl comes to town, it brings global attention—but we believe that attention should ultimately benefit the people who call that city home,” she said. “Supporting youth development and women’s health organizations in the Bay Area felt not only appropriate but essential.”
Off The Field has donated over $1 million to community organizations across the country since its inception, focusing on cities hosting Super Bowl events. Patterson Brown emphasized the organization’s goal extends beyond fundraising. “We want our footprint in the Bay Area to reflect generosity, unity, and a shared commitment to investing in families,” she explained. The aim is to amplify existing community work and provide sustained support.
Diversity as a Strength
The organization’s leadership and membership reflect the diversity of the NFL itself, with women from various backgrounds and regions. Patterson Brown highlighted the importance of this diversity, stating, “Being a diverse organization means our work is informed by lived experiences and by a shared understanding of both the challenges and the resilience present in many of the communities we support.”
Patterson Brown added, “Women of all backgrounds—especially Black women—are impactful leaders, innovators, and advocates. Our representation is not symbolic; it directly influences the initiatives we champion, the partnerships we cultivate, and the commitment we bring to creating long-term, meaningful change.”
The fashion show, taking place this Friday, will feature NFL spouses and significant others as models. While attracting the typical Super Bowl week crowd of athletes, celebrities, and fans, the event’s primary purpose is to provide crucial funding and visibility for the Boys & Girls Clubs and the Charlotte Maxwell Clinic.
Looking ahead to 2026, Off The Field plans to expand its programming to include initiatives focused on mental wellness for women and youth, as well as leadership development for its members. Patterson Brown stated, “The future for Off The Field is bold, purposeful, and full of momentum—and we’re just getting started.”
Frequently Asked Questions
What organizations will benefit from the fashion show?
The Boys & Girls Clubs of Oakland, Boys & Girls Clubs of San Francisco, and the Charlotte Maxwell Clinic will benefit from the proceeds of the fashion show.
When did Off The Field become a national nonprofit?
Off The Field became a national nonprofit in 2006, but the organization’s work began prior to that.
What is Off The Field’s overall goal?
Off The Field aims to use the platform provided by connections to the NFL to create a positive impact in the communities that host Super Bowl events, focusing on generosity, unity, and investment in families.
As Super Bowl week continues, how might organizations like Off The Field inspire other groups to connect large-scale events with meaningful community engagement?
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