Noa Bachner: Why I Am Ashamed of Sweden

FIFA President Gianni Infantino maintains a firm grip on the organization’s leadership, with projections from The Guardian indicating he has secured the support of 200 out of 211 member associations ahead of next year’s election. Despite controversies involving geopolitical alliances and tournament management, Infantino’s tenure has been marked by significant commercial expansion, with the most recent World Cup generating approximately 145 billion SEK.

The Mechanics of Infantino’s Continued Leadership

Infantino’s ability to retain power despite public and media backlash is rooted in the structure of FIFA’s financial distribution. According to analysis, the organization operates under a model where the president distributes increased funding to national football associations. In exchange, these associations provide the necessary votes to maintain his position. This cycle of financial patronage ensures that even when individual national associations express private concerns, the collective support for the incumbent remains near-unanimous.

Did you know?
Infantino’s initial 2016 campaign promised a “cultural shift” within FIFA, famously including travel on commercial airlines like EasyJet to distinguish his leadership from the era of his predecessors.

Commercial Success and Geopolitical Alignments

While critics point to institutional scandals—including the controversial postponement of player suspensions and the allocation of tournaments—the commercial performance of FIFA under Infantino remains strong. The North American World Cup generated 145 billion SEK through a combination of state-backed sponsorship deals from Gulf nations, high-tier ticket pricing, and the sale of premium memorabilia.

Infantino has also navigated complex geopolitical waters. Reports note his receipt of a friendship medal from Vladimir Putin and his active support for Saudi Arabia’s interest in hosting future tournaments. These actions have drawn criticism from organizations like UEFA, which has increasingly distanced itself from FIFA’s trajectory, notably declaring that a “red line” was crossed during recent administrative interventions regarding player eligibility.

The Stance of the Swedish Football Association

Within the Swedish Football Association (SvFF), the approach to FIFA’s governance has been characterized by a preference for diplomatic channels. Under former chair Karl-Erik Nilsson (2013–2023) and current chair Simon Åström, the organization has largely opted to voice concerns privately rather than spearheading open confrontation.

This “diplomatic strategy” aims to maintain access to decision-making rooms, yet it has faced mounting scrutiny. Critics argue that this passivity renders national associations complicit in the broader systemic issues of FIFA. Recent reports from England suggest that Sweden may be exploring a search for a formal challenger to Infantino, though the Swedish leadership has not confirmed these moves, citing the need for careful deliberation.

Pro Tip:
When evaluating football governance, look for the distinction between “public opposition” and “internal voting behavior.” In many cases, national associations express public concern while maintaining their vote for the incumbent to ensure continued access to development grants.

Frequently Asked Questions

Why is Gianni Infantino not voted out of office?

Infantino maintains the support of a vast majority of FIFA’s 211 member associations, largely due to a financial distribution model that funnels development funds from FIFA to these national bodies.

What is the “red line” mentioned by UEFA?

The term refers to instances where UEFA has publicly distanced itself from FIFA’s administrative decisions, specifically citing cases where external political influence appeared to interfere with standard disciplinary procedures.

How does the Swedish Football Association justify its current stance?

The association has historically prioritized a diplomatic approach, arguing that maintaining communication channels is the most effective way to influence FIFA’s leadership from within.


What is your take on the current state of international football governance? Should national associations take a more aggressive stance, or is diplomacy still the best path forward? Join the conversation in the comments below.

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