One Nation Slams SMH Over ‘Cretins’ Letter Controversy

by Rachel Morgan News Editor

One Nation has accused media outlets of showing “sneering contempt” for voters after a reader’s letter published in The Sydney Morning Herald labeled the party’s supporters as “cretins.” The letter, which appeared in the paper’s Saturday edition, questioned why the publication provided media coverage to Pauline Hanson and her “cavalcade of cacophonous cretins.”

How has the political response unfolded?

A One Nation spokesperson told SkyNews.com.au that the publication of the letter highlights a broader dismissive attitude held by some media and political figures toward Australians who do not share their views. The party drew a direct comparison to Hillary Clinton’s 2016 “deplorables” comment, arguing that such language carries political risks for those who use it. According to the spokesperson, dismissing the concerns of a growing number of voters only reinforces the party’s arguments and risks the relevance of those making the criticism.

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Did You Know? The term “cretins” was used in the letter to describe One Nation supporters, a word commonly defined as referring to someone who is extremely foolish, stupid, or insensitive.

What does the current polling show?

The controversy arises as One Nation maintains a lead in national polling. According to a Sky News YouGov Pulse survey conducted between June 9 and June 16, the party captured 28 percent of the primary vote. This puts One Nation ahead of Labor at 26 percent, the Coalition at 21 percent, and the Greens at 13 percent. Additionally, 50 percent of surveyed voters who support One Nation believe the party is ready to govern today, while another 33 percent believe it will be prepared by the 2028 election.

What does the current polling show?

Why the tension between the party and media?

The incident reflects ongoing friction regarding the media’s coverage of Pauline Hanson and the legitimacy of her movement. Ms. Hanson has recently pushed back against commentary from outlets including the ABC and The Sydney Morning Herald, characterizing the criticism as biased. She has previously stated that critics often rely on personal attacks, such as accusing her of being racist, rather than engaging with the concerns of her supporters. She maintains that her party’s platform resonates with voters who feel ignored by the political and media establishment.

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Expert Insight: The friction suggests a structural shift in Australian politics where traditional media outlets and emerging political movements operate with fundamentally different understandings of the electorate. As One Nation continues to poll as a leading party, the debate over how the press covers such movements is likely to intensify, potentially fueling further accusations of bias from the party while testing the editorial standards of major news organizations.

What might happen next?

The party is likely to continue using such media incidents to frame itself as an outsider fighting against an out-of-touch establishment. As long as the party remains a leader in primary vote polling, observers may expect continued pushback from Ms. Hanson whenever she perceives her party is being unfairly characterized. The Sydney Morning Herald has not provided a public comment regarding the publication of the letter, and it remains to be seen if other media outlets will adjust their editorial approach to reader-submitted content in light of the backlash.

What might happen next?


Frequently Asked Questions

What was the specific criticism in the letter?
The letter criticized the volume of coverage given to Pauline Hanson, citing her appearance on multiple pages of the Saturday edition, and referred to her supporters as “cacophonous cretins.”

How has One Nation responded?
A party spokesperson labeled the publication of the letter as evidence of “sneering contempt” for voters and warned that dismissing the concerns of the public could lead to a loss of relevance for the media.

What do the latest polls indicate about One Nation’s standing?
According to a Sky News YouGov Pulse survey from mid-June, One Nation leads the primary vote at 28 percent, placing it ahead of the Labor Party and the Coalition.

How does the language used by media outlets influence your view of political coverage in Australia?

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