ORICO meluncurkan laptop Obook 15 AI dengan integrasi Xiaoao AI

Orico Obook 15 AI Expands Storage Brand Into Laptops

ORICO, widely known as a manufacturer of data storage devices and docking stations, has expanded its hardware lineup by launching the Orico Obook 15 AI laptop, Harapan Rakyat reported. The market entry marks a strategic shift for the brand as it moves from computer accessories into mainstream personal computing.

AMD Processing Power and Storage Configurations

The Orico Obook 15 AI runs on an eight-core AMD Ryzen 7 6800H processor paired with integrated AMD Radeon 680M graphics. Memory configurations range from 12 GB to 24 GB of RAM, supported by a 1 TB NVMe SSD for primary storage. Users can expand total storage capacity up to 4 TB by utilizing a secondary M.2 memory slot.

Display Features and XiaoAo AI Integration

The device features a 15.6-inch IPS Full HD display with an anti-glare coating and a hinge that opens flat to 180 degrees. For data privacy and daily use, the chassis includes a full keyboard with a numeric keypad and a physical webcam shutter. The primary software feature is the XiaoAo AI Super Agent, which integrates eleven distinct artificial intelligence assistants into a single platform designed to manage office tasks and remote device controls.

Target Markets and Industry Competition

ORICO is marketing the Obook 15 AI toward university students, office workers, and content creators who already use the company’s accessory ecosystem. The release positions the brand within the rapidly growing market for artificial intelligence-powered computing devices, joining recent product expansions across the tech sector as manufacturers roll out specialized hardware like Apple’s MacBook Pro, Redmi’s RedmiBook 2027, and Google’s Googlebook.

Frequently Asked Questions About Orico Obook 15 AI

What processor powers the Orico Obook 15 AI?

The laptop utilizes an AMD Ryzen 7 6800H processor with eight cores, paired with an AMD Radeon 680M graphics processor.

How much storage does the laptop include out of the box?

The base unit ships with a 1 TB NVMe SSD and offers RAM choices between 12 GB and 24 GB, with a secondary M.2 slot allowing expansion up to 4 TB.

Which user groups is the Orico Obook 15 AI designed for?

ORICO specifically targets students, office personnel, and creative content creators, using its existing customer base from the computer accessory market.