Over Soon, a niche fragrance brand founded by Swedish Copenhagen resident Nima Akbari, produces exactly 1,000 bottles per scent before discontinuing them permanently, cafe.se reported.
Production limits and pricing details for Over Soon
Every perfume from Over Soon is manufactured in an exact run of 1,000 units. Once the final bottle sells out, the formulation leaves the market for good without a reissue or a sequel, according to cafe.se. The brand launched in June with three distinct options: Forever Bouquet, Grinder, and Sbagliato, which interprets the classic Italian Negroni drink. The 50 ml bottles retail between 3,800 and 4,000 SEK on over-soon.com, kingmagazine.se reported.
Nima Akbari wanted to prioritize exclusivity over quantity, noting that finding a glass supplier unwilling to demand minimum orders of 5,000 to 10,000 units proved difficult in a heavily volume-driven market, cafe.se reported.
Refill access for original buyers
Customers who secure one of the initial 1,000 bottles retain lifelong access to refills. Nima Akbari developed this policy after discovering his own signature scent was discontinued, comparing the ownership model to a lithography where the early buyers maintain permanent rights to the formulation, cafe.se reported. Perfumers receive complete freedom with ingredients, while the packaging shares a unified design language despite each scent holding an individual identity, cafe.se reported.
Frequently asked questions about Over Soon
Why does Over Soon limit production to 1,000 bottles?
The brand restricts each perfume to 1,000 units to ensure exclusivity and replicate the security of owning a permanent signature scent. The initial 1,000 buyers can always order refills, cafe.se reported.
How much do the fragrances cost and where are they sold?
The 50 ml bottles cost between 3,800 and 4,000 SEK. They are available exclusively through over-soon.com, kingmagazine.se reported.
What are the names of the launch fragrances?
The brand launched with Forever Bouquet, Grinder, and Sbagliato, which is a scent interpretation of a Negroni drink, cafe.se reported.
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