According to animate Ltd. and SEGA Corporation, a year-long global celebration of iconic SEGA Group intellectual properties is underway, bringing eight world-renowned titles to over 140 animate locations worldwide through exclusive exhibitions, limited-edition merchandise, and themed cafe collaborations. The campaign highlights enduring fan-favorite franchises with immersive retail experiences, digital themes, and special video screenings.
Persona Series 30th Anniversary Only Shop and Global Dates
To mark three decades since the debut of the franchise—originally launched with “Goddess Ibunroku Persona”—animate and SEGA are hosting the “Persona” Series 30th Anniversary animate Only Shop. According to official event schedules, the flagship exhibition opens at the animate Ikebukuro Flagship Store (North and South Buildings, 1F Special Exhibition Space) from September 19, 2026, through October 25, 2026.
International locations are also hosting the pop-up experience. According to animate Ltd., the schedule includes animate Taipei and the Kaohsiung Station POPUP SHOP from September 11 to September 28, 2026; animate Hongdae, Bangkok, and Kuala Lumpur from September 12 to September 27, 2026; and animate Los Angeles and Hong Kong from September 19 to October 4, 2026. Additional dates run from September 24 to October 18, 2026, at the animate Shanghai Flagship Store, Shanghai Wujiaochang, Hangzhou, Beijing, and Chengdu, followed by animate San Francisco from October 3 to October 25, 2026.
Did you know?
The animate retail network has expanded significantly since its first store opened in March 1983 in front of Sunshine City in Ikebukuro. According to company data from late April 2026, animate operates 126 stores across Japan and 19 international locations.
Fair Details and Bonus Clear Bookmark Distribution
Alongside the exhibitions, the “Persona” Series 30th Anniversary animate Fair offers merchandise rewards for collectors. According to the event organizers, customers shopping at all animate stores in Japan and the animate Online Shop between September 19, 2026, and October 25, 2026, will receive one random bonus item for every 1,100 yen spent on “Persona” merchandise, including pre-order deposits. The same reward applies to every individual book, audio, visual, or game title purchased or pre-ordered with a minimum deposit of 1,100 yen.
International fair dates vary by region, running from September 11 to September 28, 2026, at animate Taichung; September 12 to September 27, 2026, at animate Busan, Jamsil Lotte, and Suwon; September 24 to October 18, 2026, at animate Guangzhou and Xiamen; and October 31 to November 15, 2026, at animate Xinyi. According to official guidelines, the bonus items consist of clear bookmarks featuring eight unique designs distributed randomly.
Gratte Cafe Tie-Ins and Ikebukuro Video Screenings
Fans can also experience themed graphic latte (Gratte) drinks at selected stores across Japan and overseas. According to animate, participating Japanese locations include the Ikebukuro Flagship Store, Akihabara ANNEX, Shibuya, Kichijoji PARCO, Yokohama VIVRE, Nagoya, Osaka Nipponbashi, Okayama, Sendai, and Umeda between September 19, 2026, and October 25, 2026.
International Gratte locations include animate Taipei and Kaohsiung (September 11–28, 2026); Hongdae, Jamsil Lotte, Bangkok, and Kuala Lumpur (September 12–27, 2026); Hong Kong (September 19–October 4, 2026); and the Shanghai Flagship Store, Hangzhou, Beijing, Chengdu, and Xiamen (September 24–October 18, 2026). Additionally, the animate Ikebukuro Flagship Store will broadcast a special promotional video on its massive 1st-floor outdoor monitor from September 18 to September 24, 2026.
According to event organizers, select overseas locations will feature game demo stations alongside merchandise sales. Because available titles and demo software vary by store, check official social media channels and announcements before visiting.
Frequently Asked Questions
When does the Persona 30th Anniversary animate Only Shop take place?
According to animate, the flagship store exhibition runs from September 19, 2026, to October 25, 2026, in Ikebukuro, with international dates spanning various windows between September and October 2026.
How can collectors earn the bonus clear bookmarks?
According to the fair guidelines, shoppers receive one random clear bookmark—out of eight total designs—for every 1,100 yen spent on Persona merchandise or qualifying media purchases during the campaign period.
Are game demo stations available at all international locations?
According to the official announcement, only select overseas stores are planning to host game demo stations and software sales. Fans should consult local store announcements for specific availability.
Where can I find more updates about the SEGA and animate collaboration?
Updates, store guidelines, and schedule changes are posted on the SEGA/ATLUS x animate special collaboration website and official regional social media accounts.
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