In Singapore, the pet aftercare industry is shifting as owners increasingly seek personalized farewells and memorial keepsakes for their companions. Services range from bespoke funeral ceremonies at facilities like Everpet to the creation of lab-grown diamonds from pet remains, reflecting a cultural evolution where pets are treated as integral family members.
How are Singaporean pet owners honoring their companions?
For many families, the standard cremation model is no longer enough. According to Rachael Tay, co-founder of Everpet—a company launched in 2025 as an extension of Casket Fairprice—more than 90 per cent of the families they serve now choose to add a farewell ceremony, remembrance keepsake, or memorial jewellery to their arrangements. Packages at Everpet begin at $988. These services often include garden-inspired memorial halls, professional photography, and catering, allowing families to gather, share memories, and process their grief in a dedicated space.
Why is the pet memorial industry growing?
The rise in these services corresponds with a deepening bond between Singaporeans and their pets. As pets become more integrated into daily life—celebrating milestones and joining family activities—the expectation for dignified end-of-life care has risen. Andrew Lim, founder of memorial jewellery brands Apart.sg and Together Diamonds, notes that public awareness and acceptance of keepsakes have changed drastically since he entered the market in 2022. His company, established in 2025, now creates lab-grown diamonds using carbon extracted from pet fur or ashes, a service that can cost from a few hundred to several thousand dollars.
Are there different approaches to pet loss?
While the memorial industry is expanding, not all pet owners follow the trend of physical keepsakes or formal ceremonies. Actress-comedienne Xixi Lim, who has bid farewell to three dogs since 2012, describes her own experience with grief as quieter and more intimate. Following a family tradition, she opts against keeping ashes or holding services, instead focusing on the memory of happy times. She notes that for her, the act of remembering is a personal, internal process rather than a ceremonial one.
What happens next for the pet aftercare sector?
As World Pet Memorial Day approaches on June 9, the industry may see continued innovation in how owners preserve the memory of their pets. With social media encouraging more open discussions about the loss of animal companions, it is likely that demand for diverse memorial options will grow. Analysts could expect further expansion in the variety of available keepsakes, while the industry may also see a stronger emphasis on grief support services as more owners seek to navigate the emotional impact of losing an “emotional anchor.”
