Conservative Leader Pierre Poilievre appeared on the Joe Rogan Experience podcast Thursday, stating his goal was to advocate for the benefits of free trade with Canada directly to American audiences.
Seeking Leverage in Trade Talks
Mr. Poilievre explained that appearing on the widely-listened-to podcast was intended to maximize Canada’s leverage in ongoing negotiations with the United States. He stated, “And one of the biggest leverage points we have to fight for tariff-free trade, fight for our auto, steel, aluminum and lumber workers, is the goodwill of the American people.” He further argued that removing tariffs would benefit both Canadian workers and American consumers by lowering costs.
The interview was taped in Austin, Texas, as part of a broader U.S. Tour focused on trade and economic issues. Later on Thursday, Mr. Poilievre is scheduled to deliver a speech to the Foreign Policy Association in New York City, addressing Canada-U.S. Relations.
A Change of Heart
This appearance marks a shift in strategy for Mr. Poilievre, who declined an invitation to appear on the podcast last year. Mr. Rogan revealed in May 2025 that he had offered Mr. Poilievre an interview, but the Conservative Leader “didn’t do it…Wouldn’t do it. Thought it was too problematic.” This decision was criticized at the time as a missed opportunity to reach a key demographic – those aged 18-34 – which also proved important to the Conservatives leading into the 2025 election.
Conservative campaign manager Steve Outhouse stated the current decision to appear on the podcast reflects Mr. Poilievre’s broader commitment to engaging with a wider range of media outlets, citing a recent interview with former CBC anchor Peter Mansbridge.
Frequently Asked Questions
What was the purpose of Pierre Poilievre’s appearance on the Joe Rogan Experience?
Mr. Poilievre said the goal was to develop the case for free trade with Canada directly to American audiences and to maximize Canadian leverage in negotiations with the United States.
Has Pierre Poilievre appeared on the Joe Rogan Experience before?
No, Mr. Poilievre declined an invitation to appear on the podcast last year, a decision Mr. Rogan publicly acknowledged in May 2025.
What did Pierre Poilievre give to Joe Rogan?
Mr. Poilievre presented Joe Rogan with a kettlebell made in Calgary by Black Box Customs, featuring a maple leaf design and an engraving of a quote by Miyamoto Musashi.
As Canada continues to navigate its economic relationship with the United States, how might direct appeals to the American public influence trade negotiations?
