According to the Office for National Statistics, 6,190 suicides were registered in England and Wales, with the rate remaining notably higher among males at 17.6 per 100,000 people compared to 5.7 for females. To address this public health issue, Prince William launched the ‘On Your Side’ toolkit at Everton’s Hill Dickinson Stadium, aiming to harness sport’s ability to spot warning signs and connect struggling individuals with support.
The Scale of the Crisis in Sport and Society
Suicide remains the biggest cause of death for men under the age of 50 in England and Wales. Hazel Detsiny, Executive Director of The Royal Foundation, noted that over 7,000 deaths a year occur across the UK, pointing out that men are disproportionately affected in all four nations. Sport has an unparalleled reach and influence with this group that few other sectors can match, according to The Royal Foundation.
The newly launched ‘On Your Side’ resource took two years to develop. The initiative consulted the National Health Service, the Samaritans, and mental health charity Mind during its creation. Organizers stress that the project is not a one-day campaign meant only for World Suicide Prevention Day, but rather a sustained effort to leave a long-lasting legacy.
Why Everton’s Stadium Was Chosen for the Launch
The launch took place at Everton’s Hill Dickinson Stadium in Liverpool, a venue specifically selected because its construction included a ‘talking bench’ dedicated to former player Gary Speed. The former Wales captain and manager, who also played for Leeds, Bolton, Newcastle, and Sheffield United, took his own life in November 2011.
Alan Shearer, the Premier League record goalscorer and Match of the Day pundit who was a close friend of Speed, gave his backing to the initiative. “For me, this is obviously very personal,” Shearer said. “We can’t always know when somebody is struggling, but we can all be better at asking, listening, and helping someone find the right support. You don’t have to be an expert. You don’t have to have all the answers, but I hope that everyone in sport will use the toolkit.”
Did you know? The ‘On Your Side’ promotional video features several prominent athletes, including England men’s football captain Harry Kane, F1 driver George Russell, and Women’s Rugby World Cup winner Rochelle ‘Rocky’ Clark. Additional sports figures appearing in the launch film include Carl Frampton, Kofi Josephs, Ruqsana Begum, and George Baker.
Industry-Wide Commitments and Sporting Backing
The Football Association, where Prince William serves as patron, committed to embedding the resource across its entire organization as well as its community and grassroots football network. Meanwhile, the Premier League and British Cycling announced plans to prioritize suicide prevention within their structures, and Team GB will utilize the resource with all athletes and staff.
In a written foreword to the toolkit, Prince William emphasized the unique ecosystem of athletics: “In moments of need, the right support can make all the difference. We all have the power to help, and that’s why suicide prevention must be an important part of everyday sporting life.” He added that sport can reach individuals who may never walk through the door of a mental healthcare service or seek help while struggling in silence.
Frequently Asked Questions
What is the ‘On Your Side’ toolkit?
It is a new resource designed to help sports organizations and individuals spot warning signs, start conversations, and connect struggling people with mental health support.
Who created the initiative?
The Royal Foundation developed the project over two years in consultation with the National Health Service, the Samaritans, and Mind.
How severe is the issue among men?
According to the Office for National Statistics, suicide remains the leading cause of death for men under 50, with a male rate of 17.6 per 100,000 people.
Where can I find support if I am affected?
Support and information are available via the BBC Action Line for anyone affected by the issues discussed in this article.
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