Principal’s Deanna Strable to Lead United Way of Central Iowa 2026 Campaign

United Way of Central Iowa has announced leadership for its 2026 fundraising campaign. Deanna Strable, chair, president, and CEO of Principal Financial Group, will serve as chair, and Jeff Lorenzen, CEO and president of American Equity, will serve as vice chair.

Campaign Leadership Announced

Strable will lead efforts to engage businesses, community leaders, and donors throughout Central Iowa. These efforts will focus on supporting the United Way’s priorities, which include essential needs, education, economic opportunity, and health initiatives.

Did You Know? The United Way of Central Iowa also recognized Sean Vicente of KPMG for his leadership during the 2025 campaign.

Both Strable and Lorenzen bring significant experience in corporate citizenship and community engagement to their new roles. The organization highlighted their commitment to strengthening the Central Iowa region.

Looking Ahead

The 2026 campaign is expected to formally launch later this year. The campaign will build on the momentum generated by the 2025 campaign, led by Sean Vicente. Further details regarding fundraising goals and specific initiatives could be announced as the launch date approaches.

Expert Insight: The appointment of leaders from prominent financial institutions like Principal Financial Group and American Equity signals a strong commitment from the business community to address critical social needs in Central Iowa. This type of collaboration is often essential for maximizing the impact of fundraising efforts.

Frequently Asked Questions

Who will chair the 2026 United Way of Central Iowa fundraising campaign?

Deanna Strable, chair, president, and CEO of Principal Financial Group, will serve as chair of the 2026 campaign.

Who will serve as vice chair of the 2026 campaign?

Jeff Lorenzen, CEO and president of American Equity, will serve as vice chair.

What are the priorities of the United Way of Central Iowa?

The United Way of Central Iowa focuses on essential needs, education, economic opportunity, and health.

How can community involvement contribute to a stronger Central Iowa?

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