Home Economy Privacy scandals do not affect user involvement, Libra encryption

Privacy scandals do not affect user involvement, Libra encryption

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Salvador Rodriguez, CNBC

Published 8:59 a.m. ET July 22, 2019 | Updated 5:06 p.m. ET July 22, 2019

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Christopher Wylie, former Cambridge Analytica researcher, gave evidence to members of the Senate Judiciary Committee on Wednesday, seeking answers to how the London-based company abused Facebook data during the 2016 presidential election. (16 May)
AP

Highlights Stories

  • In the United States, Facebook users increased their participation from six perspectives, nine posts and 13 notifications registered on 3 January to eight opinions, 13 posts and 17 advertisements registered on 18 July, according to Audience Perspective.

While Facebook often gets in hot water in Washington and the media, it doesn't seem to care for users.

Despite There are numerous Facebook scandals, privacy deficits and service breakdowns, emerging user involvement during the first half of 2019, according to the company's tools provided to advertisers.

Good news is the rise of participation before the company's second quarter earning report on Wednesday, which comes after real conference hearings over Facebook's recommendation to implement digital criptocurrency called Libra.

Specifically, the number of comments, messages and announcements registered by users on the service has increased from January to July, according to Audience Insights, a Facebook tool used by advertisers to collect data on specific demographics that can be targeted by them. advertisements.

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At U. levels, monthly levels of participation were increased between January 3 and July 18 as follows:

  • Raise comments submitted from 6 to 8.
  • Raise positions they liked from 9 to 13.
  • The clicked ads rose from 13 to 17.

Across the globe, the average monthly increase was similar:

  • Published comments increased from 4 to 5.
  • He likes to rise from 9 to 13.
  • The clicked ads rose from 8 to 11.

The data are based on a rolling measurement of activity over the previous 30 days.

Facebook data, algorithms and the use of machine learning have continued to improve, ”said Daniel Newman, principal analyst at Futurum Research, which focuses on digital technology. “This means that users are more and more relevant, and, of course, there is more participation on the platform.”

Facebook requires 2.7 billion monthly users across its suite of services, including 1.56 billion daily users per day, but the company is booming or striking in key markets, including the US and Europe.

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The company's Story features are a key area of ​​growth for Facebook, which can be posted by users of full-screen photos and videos on Facebook, Instagram, WhatsApp and Messenger. The company said in April that every aspect of its Stories has more than 500 million daily users.

“The growth of users has slowed, so it is vital to keep the working customers longer to keep the customers who pay – the advertisers -” said Kim Forrest, the investment officer of the investment company. Bokeh Capital.

“The company has a way to do tough cases well when it comes to Wall Street,” said Newman. “I wouldn't be surprised that this trend would continue.”

© CNBC is a material partner of TODAY USA who offers financial news and commentary. Its production material is independently of US TODAY.

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