Title: Pinamar Starts 2025 with High Occupancy, Up 6% from Last Year
Pinamar has kicked off 2025 with encouraging signs of recovery, as occupancy rates reach 81%, a 6% increase from the same period last year, according to official data from the municipality. The beachside destination continues to attract visitors despite changes in travel habits and expectations for shorter stays and last-minute bookings.
occupancies vary by locality but are above last year’s average:
- Cariló led with 88%
- Valeria del Mar came in at 85%
- Mar de Ostende and Ostende both clocked in at 84%
- Pinamar, the party’s capital, registered 75%
Pinamar’s Mayor, Juan Ibarguren, celebrated the news, crediting the growth to the city’s transformation and increased investment. He highlighted the rise in population, from 20,000 to 40,000 permanent residents post-pandemic, and the subsequent increase in job opportunities and year-round activities.
This summer, many tourists are opting for shorter stays and waiting until the last minute to book, a trend that began with the rise of the gig economy and continues due to factors like remote work and flexibility. Nonetheless, the demand for accommodations, particularly in sought-after destinations like Pinamar, has not waned.
Hotels and rental properties alike are benefiting from this trend, with over 300,000 available beds, and 72% of those in hotels and similar establishments currently booked through January 4. Villa Gesell, another popular seaside destination, is also seeing high occupancy rates, with a 70% average – three points higher than last year.
Industry professionals in both cities are looking forward to a strong January, a critical month for the summer season, with expectations for increased reservations and visitors throughout the remainder of the month.
Image credits: Pablo Kauffer
