皇玥 has been officially voted as the “No. 1 Most Favorite Palmier Brand” by the people of Hong Kong, according to a Yahoo Hong Kong poll. To celebrate this distinction and the annual “April Palmier Festival,” the brand is launching a series of immersive events and city-wide promotions.
Celebrity Appearance and Exclusive Rewards
Popular personality 曾比特 (Mike) will serve as a “one-day store manager” on April 25. He will be stationed at the 皇玥 Causeway Bay Lee Garden Hill Road store from 3:00 PM to 5:00 PM.
During this window, shoppers who purchase items during the designated time will have the opportunity for close interaction with Mike. He is too scheduled to unveil new products and introduce the “largest handmade palmier in Hong Kong.”
For those who cannot attend the live appearance, the brand is offering limited rewards. From April 25 to May 10, customers spending $2,000 or more at the Causeway Bay store can receive one of 50 limited-edition signed photos of Mike.
City-wide Promotions and Free Samples
To share the celebration with the public, 皇玥 is implementing a “Buy Two Receive One Free” offer on all palmier products across all stores until April 30. This promotion applies to various flavors, including the classic original, Earl Grey, and coconut.
the brand is distributing 10,000 free trial sets of its signature palmiers. To claim a set, customers must visit a store and upload a check-in photo to either Xiaohongshu or Dazhong Dianping by April 30.
A Sensory Journey at the Concept Store
The Causeway Bay location has been transformed into a “Five-Senses Concept Store,” designed to be a sensory feast rather than a traditional retail outlet. The experience is curated to engage visitors through multiple channels.
The store features ASMR videos that capture the therapeutic sound of pastry cracking, alongside “tasting jars” that allow visitors to smell premium raw materials from around the world. On-site tastings also allow customers to experience the brand’s 12-layer pastry craftsmanship.
Frequently Asked Questions
When and where will 曾比特 (Mike) appear?
Mike will be at the 皇玥 Causeway Bay Lee Garden Hill Road store (G/F, 29 Lee Garden Hill Road) on April 25, 2026, from 15:00 to 17:00.
How can I get a free palmier trial set?
Until April 30, customers can receive one of 10,000 trial sets by taking a photo at a store and uploading it to their Xiaohongshu or Dazhong Dianping account.
What are the details of the “Buy Two Get One Free” offer?
The offer is available at all stores until April 30 and applies to all palmier products, including original, Earl Grey, and coconut flavors.
Which of the sensory experiences at the concept store—the ASMR sounds or the tasting jars—would you be most interested in trying?
