Samsung Electronics Co. will host its next Galaxy Unpacked event on July 22 in London, where it is expected to debut the Galaxy Z Fold 8. According to Bloomberg, the new foldable will feature a shorter and wider design, mirroring the form factor Apple Inc. intends for its own upcoming foldable device.
What is Samsung changing with the Galaxy Z Fold 8?
Samsung is diversifying its foldable lineup by introducing a third option alongside the traditional book-style Galaxy Z Fold 7 and the shell-style Galaxy Z Flip 7. This new variant will be shorter and wider, resembling a passport in shape, Bloomberg reports.
The shift in dimensions aims to create a more immersive experience for video consumption and improved multitasking capabilities. Samsung has already begun promoting this new design via social media and included references to it in media invitations sent Tuesday.
How does this move affect the competition with Apple and Google?
The July launch is a strategic strike against Apple Inc. Bloomberg reports that Apple plans to release its first foldable device by the end of this year. This launch will be one of the first major projects under John Ternus, who is set to become Apple’s CEO in September.
Meanwhile, Google (Alphabet Inc.) has scheduled its Pixel hardware event for August 12 in New York. While Samsung is pivoting its design, Bloomberg suggests Google will likely stick to the taller, narrower design used in previous models, focusing instead on Android AI capabilities and software updates.
Foldable Strategy Comparison
| Company | Expected Design Trend | Key Focus |
|---|---|---|
| Samsung | Shorter, wider “passport” style | Multitasking & Video |
| Apple | Similar to Samsung’s new wide form | First-gen market entry |
| Tall and narrow | AI and software integration |
Will the new Galaxy devices cost more?
Price hikes are a distinct possibility. Bloomberg reports that Samsung previously raised prices for certain Galaxy Z Fold 7 configurations in April due to a shortage of memory chips that drove up costs across the consumer electronics sector.
This pricing pressure comes despite massive financial gains. Samsung announced Tuesday that it earned record profits of 89,4 billones de wones ($58,000 millones) for the quarter ending in June. This represents a 19-fold increase, which Bloomberg attributes to the expansion of AI infrastructure and the general AI boom.
Frequently Asked Questions
When is the next Galaxy Unpacked event?
The event is scheduled for July 22 in London.
What is the difference between the Fold 8 and previous models?
According to Bloomberg, a new version of the Fold 8 will be shorter and wider to better support multitasking and video watching.
Is Apple releasing a foldable phone?
Bloomberg reports that Apple plans to launch its first foldable device by the end of this year.
Why are Samsung’s profits increasing?
Samsung reported a 19-fold increase in quarterly profits, reaching $58,000 millones, largely driven by the AI boom and infrastructure growth.
What else will be announced at Unpacked?
Beyond the foldables, Samsung is expected to introduce wearables, including a smartwatch and clip-on wireless earbuds.
What do you think about the shift toward wider foldable screens? Will it change how you use your phone? Let us know in the comments below or subscribe to our newsletter for more tech insights.
